Verify Black: The Initiative Of Recognizing Black Businesses On Social Media

Verify Black: The Initiative Of Recognizing Black Businesses On Social Media

Verify Black is an economic justice initiative born out of a recognition that the growth of Black-owned businesses has a direct impact on income growth for Black communities. Black-owned businesses are severely underexposed, underfunded and notwithstanding the growth of the Black community within the United States, still to only make up less than 10% of all businesses in the country.

Verify Black and team members Vivian Duker and Fred Foster, corporate attorney and creative director, are asking social media platforms to implement a special verification process and symbol that represents Black-owned businesses. The Black Check would make Black-owned businesses easier to identify across social media platforms, adding increased visibility. Verify Black is also asking social media platforms to catalog businesses in a way that makes them easier to find.

Image via Verify Black

Image via Verify Black

Big corporations such as Target have also taken this leap as they recently created an online badge to identify Black-owned brands on its site. Verify Black is pushing for social media platforms such as Instagram, Twitter and Facebook to make the leap next. In order to make this happen, help Verify Black by following the three steps below.

Verify Black felt it was important to seek community input and support before officially approaching social media platforms. Once the initiative has gathered 50,000 signatures of support, Verify Black will reach out officially to Instagram, Twitter, Facebook and other social media companies.

For information on how to get started being your own boss online, head to @theinvesther_ on Instagram. 

Feature Image via Verify Black

 

Post a Comment