The New York Times Highlights Fashion Designer Anifa Mvuemba
The pandemic has put a stop to many things, but it didn’t for fashion designer Anifa Mvuemba. Mvuemba is the founder of Hanifa who debuted a clothing collection in May through a digitally rendered model.
The New York Times called it, ” A Fashion Model For the Moment,” for its ability to go viral even during the COVID-19 public health crisis. While many fashion designers face the dilemma of how to debut their new lines during runway season, Hanifa has the recipe.
Through their digital runway show on May 22nd, their model Imani was able to display the garments elegantly along her avatar curves.
According to The New York Times, Mvuemba plans to launch a line of size-inclusive swimwear, and “shapewear for Black women” that fills the void between the Black-owned hosiery and lingerie brand Nubian Skin, and the Skims brand by Kim Kardashian-West.
Additionally, there are also plans to launch a bridal collection, and relocate the brand’s shop-showroom — which will remain closed for the remainder of 2020 due to Covid-19 — to Washington, D.C.
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