Michelle Obama’s ‘Becoming’ On Track To Become The Most Successful Memoir In History
Michelle Obama’s memoir, Becoming, has sold nearly 10 million copies in four months and is on the fast-track to becoming the most successful memoir in history. Becoming, which was published through Penguin Random House, was released in November 2018 and sold over 725,000 copies on its release day.
“I’m not aware, in my personal experience with Penguin Random House, that we ever sold 10 million units of a memoir,” said Penguin Random House’s Chief Executive Markus Dohle, according to the Wall Street Journal.
Becoming tells the story of Michelle Obama’s life from growing up on the South Side of Chicago to her years as an executive, balancing the demands of motherhood and work, to her time spent at the White House.
“We believe this could be the most successful memoir in history,” added Thomas Rabe, the CEO of German media corporation Bertelsmann SE.
Bertelsmann SE owns a 75% stake in Penguin Random House. The former First Lady’s release helped the company bring in $20 billion last year, according to the Los Angeles Times. Michelle Obama is currently on a book tour, An Intimate Conversation with Michelle Obama (see the list of dates below).
“I’ve been so humbled by the response to the tour thus far and the overwhelming interest we’ve received from so many communities we weren’t able to visit this year,” Obama told People magazine. “That’s why I’m thrilled that we’re able to expand our conversations to these new settings and wider audiences. I can’t wait to continue the discussions that have been so meaningful for me and, I hope, for so many others.”