Louis Vuitton names Nicolas Ghesquire to replace Marc Jacobs

Louis Vuitton names Nicolas Ghesquire to replace Marc Jacobs

In early October, LiveCivil reported that Marc Jacobs, Louis Vuitton’s creative director resigned. Following the resignation of Jacobs, many questioned the future of the French luxury label. Carried by Jacobs for 16-years, Vuitton had its work cut out for them to find a creative, experienced and innovative person to fill the position.

Today, The Wall Street Journal reported that Nicolas Ghesquire, former designer for Balenciaga, was appointed new head designer for the French luxury label.

Journalists Nadya Masidlover and Christina Passariello  of the  Wall Street Journal shared:

French luxury label Louis Vuitton said Monday it has named former Balenciaga designer Nicolas Ghesquiere as its new creative director, as it works to bolster its reputation as one of the world’s most prestigious brands and revive sagging sales.

Mr. Ghesquiere, who replaces Marc Jacobs at the helm of one of Europe’s largest high-end fashion labels, is set to present his first collection for the brand in March.

The swift transition at LVMH Moet Hennessy SA’s (MC.FR) key brand will allow the label to avoid skipping a fashion season, after Mr. Jacobs stepped down from his role with plans to focus on his own eponymous brand following his Paris runway in early October.

“Louis Vuitton has always represented for me the symbol of ultimate luxury, innovation and exploration,” Mr. Ghesquiere said in a statement.

His arrival at the brand comes as Vuitton is battling to move into a more upmarket segment of the luxury market in an effort to revive sluggish sales. The past year at the label has been marked by an overhaul at the top of the brand with the exit of long-time Chief Executive Officer Yves Carcelle and the arrival of Michael Burke. Last month, LVMH said revenue at its fashion and leather-goods division fell 3.8% in the third quarter.

Mr. Ghesquiere will likely be scrambling to get his first collection ready in time for the house’s March fashion show. Mr. Ghesquiere is known for starting his research for fabrics and themes many months ahead of a show. At Balenciaga, he had two teams of designers: one dedicated solely to the runway collection, and the other working on the more commercial collections.

At Vuitton, Mr. Ghesquiere will be part of a creative triumvirate presiding over the world’s biggest luxury fashion brand. His former Balenciaga colleague Darren Spaziani is in charge of the house’s biggest cash cow, handbags and accessories. Kim Jones designs men’s fashion for Vuitton.

In his previous role, Mr. Ghesquiere was in charge of the brand’s entire image–from clothing and accessories to store design and advertising. It is unclear whether the scope of his role at Vuitton will be as wide.

Mr. Ghesquiere arrives at Vuitton just under one year after his former employer Balenciaga, owned by Gucci parent Kering SA, announced a “joint decision” to put an end to their working relationship. Mr. Ghesquiere had been the head designer for Balenciaga since 1997.

Since leaving Balenciaga, he has become entangled in a lawsuit with his former employer. Balenciaga parent company Kering SA is suing Mr. Ghesquiere for breach of contract after the designer criticized the company’s management of Balenciaga in a magazine interview earlier this year.”


In due time, we shall see if Ghesquiere is able to successfully carry on Louis Vuitton’s legacy.

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