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[Watch] Pantene Takes Shampoo Out of This Commercial To Call Attention To A Bigger Problem Than Split Ends

By Posted on 0 1 m read

Hair care giant Pantene has a very bold and empowering tv ad running in their Philipine’s markets that will make you think twice before fast forwarding your dvr. This campaign focuses on the strong-double standards that allow women to take negative hits when exhibiting identical behavior to that of their male counterparts who receive praise. The ad is pretty self-explanatory as it portrays women acting out regular everyday duties at work, home or just wherever they are and the connotations that are applied to them by society. In a split-second shift, it shows men in those same situations, executing the same tasks and illustrates the positive responses that follow.

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While you don’t actually see Pantene products in the ad, everyone’s hair looks amazing and it’s a sacrifice made for a much greater purpose, social commentary. Check out the spot below and let us know what you think!

 

XOXO
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