The Spanish organization, Aid to Children and Adolescents At Risk, or ANAR, have created a new way to reach victims of child abuse while going unnoticed by adults that could potentially be their aggressors.
The technology in the ad isn’t new, but is innovative in this particular type of use. The lenticular top layer focuses multiple images at different angles to make different things visible depending on the perspective of the viewer, similar to the way sunglasses are polarized, or those bookmarks with the moving images we used to get as kids. So here, if you’re abouve 4′ 5″ you see one image, and children who are shorter see a different image. Check the video out below to see just how it works!