Tyra Banks is all about inclusiveness and wants to provide everyone with the opportunity to “be the dream version of themselves.” The legendary supermodel and creator of ‘America’s Next Top Model’ competition will be opening a new attraction called ModelLand at Santa Monica Place shopping mall.
Opening its doors this year, ModelLand will be a 21,000-square-foot, ticketed attraction open to everyone from men to women and families. This is a project that Banks has been working on for 10 years, according to WWD, with funding from Santa Monica Place shopping center owner and operator Macerich and other investors.
“It’s my calling to bring modeling to the masses,” says Tyra. “I created ‘Top Model’ to expand the definition of beauty based on my own pain of being told ‘no’ that I couldn’t do something because I’m curvy or I’m black. My empathy for women in general increased through the experience. And now with ModelLand, I’m taking it 10 steps forward, giving people the opportunity to engage with the elusive world by opening it up to everyone. Men, women, families, all generations can come and enter this model world for a day, have a fun shopping experience, and an eventful meal. This will be the first of many.”
Banks made it very clear that this will not be a pop-up when questioned on whether her latest venture will resemble Beautycon POP.
“It’s a permanent attraction anchoring the mall. I’m inspired by Disneyland, a place I went to a lot as a child. There is a storyline I have been working on for a year. Anybody can enter and feel like a model,” she said.
Although she’s looking forward to visiting, Tyra Bank will not be a permanent fixture at the attraction, according to WWD.
The top model recently took to her Instagram to share the exciting news of ModelLand.
“My dream for you will soon be a reality. #ModelLand,” her caption reads. “A place where everyone can be a model. A place where all beauty is celebrated. I can’t wait for you to Step Into Your Light. Head over to Model-Land.com to sign up for more information. Link in bio. #ModelLand
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My dream for you will soon be a reality. #ModelLand. A place where everyone can be a model. A place where all beauty is celebrated. I can’t wait for you to Step Into Your Light. Head over to Model-Land.com to sign up for more information. Link in bio. #ModelLand @modelland