Discrete Luxury is not just a title, it is a lifestyle. When song-writer and record producer Rico Love made the decision to step from behind the music scenes and into the spot light with his own album, Discrete Luxury, he did it organically with the style of luxury. Love, who is responsible for such hits as T.I’s “Ball,” Usher’s “There goes my baby,” and Mary J. Blige’s “Mr. Wrong” is no amateur when it comes to fashion and being able to creatively present himself with his self-proclaimed “Drug dealer chic” style. Live Civil sat down with Love to discuss his personal style and essentially how his style set him apart from others.
You are very stylish. How would you describe your personal style?
I love the term “Drug dealer Chic.” I am not afraid to take risks with my style and I do not just buy brands to buy them. I study brands and make it personal.
Speaking of making things personal, what are some of your personal favorite fashion pieces?
My Giuseppe sneakers are a must. Balenciaga also has some dope sneakers.
Aside from sneakers, fall is approaching, what is your fall must have?
I like sweaters. I would say Givenchy sweaters are a must. There is also a sweater I wore on 106th and Park by Juun J that is hot. Junn J is a Japanese designer who creates artistic clothing pieces. I like to be different with my clothing and create ways to stand out.
Mentioning the notion of “Standing out,” not many male artists have the courage to step out of their comfort zone when it comes to fashion. Do you think your style influences or even challenge others to step out of their comfort zone.
Again, I love the term Drug dealer Chic, that is who and what I am. I present a lot of masculine flyness. A dude off the street does not look to fashion or think fashion is what’s in. I want to bring fashion out, bring it to hood, let guys know it is okay to dress, look nice. Presentation is everything.
It is without a doubt that you are very stylish and love clothes; however what is one item that you cannot live without?
(Laughs) That is tough, but my Rick Owen’s drop crotch black pants. I can create any look around those pants. They’re classic.
The Grammy nominated songwriter and producer continues to promote his album, Discrete Luxury, while producing hit records for artists, hinted on future partnerships with Ashton Michael and Giuseppe; however do not get it confused, Rico love does not want a clothing line. “I respect fashion too much to do a clothing line, music is my thing.”