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Miss Jamaica Davina Bennett Celebrates Natural Hair With #AfroFriday Takeover

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Miss Jamaica Davina Bennett slayed the stage at the 2017 Miss Universe pageant wearing her natural afro and wants to encourage and empower other women to do the same.  December 1st, Bennett began using the tag #AfroFriday and amplified visibility of natural kinky and curly crowns on Instagram.

Wearing her natural hair while participating in an international pageant, Bennett was flooded with comments on her grace and beauty.  Davina Bennett competed so well, unofficial social media judges were not pleased as she was crowned second runner up. Fans created the hashtag #MissJamaicaShouldHaveWon.  Although she did not win, Bennett continues to shine her light on and off the stage.


Davina Bennett who’s philanthropy extends to many causes including anti-bullying campaigns and deaf awareness highlights an important issue in the beauty industry. Many times, afros and kinky or coily textured hair is deemed unfit, unprofessional and unattractive by societal standards. Competing and excelling in the a global pageant while wearing an afro breaks away from the extensions, and straightened hair, popular among black women in pagentry.

With #AfroFriday the push for seeing the beauty in all natural hair continues. Bennett not only uploaded her own fro, yet shared many fans who participated in the uplifting movement. Check out her Instagram page here for a healthy dose of black girl magic.