Tag Archives black girl magic

Nielsen Report Paints Black Women As Trendsetters, Brand Loyalists, & Early Adopters Who Care About Projecting Positive Image

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Knowing how far we’ve come and how much we’ve blossomed, it’s no surprise that the “African American Women: Our Science, Her Magic” report paints black women as trendsetters, brand loyalists and early adopters who care about projecting a positive image. According to the 2017 Diverse Intelligence Series report, which was global performance management company Nielsen’s seventh look at African-American consumers and the second time they’ve zeroed in on black women, black women’s consumer preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021. At 24.3 million strong, Black women account for 14% of all U.S. women and 52% of all African-Americans, the article says.

“Black women have strong life-affirming values that spill over into everything they do. The celebration of their power and beauty is reflected in what they buy, watch and listen to, and people outside their communities find it inspiring,” says Cheryl Grace, Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, Nielsen.“Understanding how Black women’s values affect their buying decisions has long been a marketing necessity. Now, marketers must also recognize the intercultural influence of Black women on the general market as an increasingly vital part of how all women see themselves, their families and the rest of the world.”

In a 2018 article, Nielsen also examined digital habits and the impact of black consumers stating that black influence on the economy and pop culture has been intensified by participation in the digital universe and adoption of social media and technology platforms. African Americans are leaning into digital know-how and open-source innovation — with unprecedented impact on brands, elections and what the country watches, buys and listens to.

“African Americans are leveraging innovations in technology and the anonymity of social platforms to level the playing field and get ahead in a marketplace unencumbered by corporate scrutiny,” said Grace. “African American influence has long resonated cross-culturally, and now it’s being delivered directly from creator to consumer. Give talented, creative people unobstructed access to the world stage and, inevitably, they will shine.”

Seven Women Who Received Honorary Degrees

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Grad season is here. You have finally reached the end of the road to the most stressful but best time in your life. You can now rejoice because you are official done with school, but now what? If the transition into the “real world” isn’t what you expected, here are seven women whose stories will grant you all the #blackgirlmagic you need to push forward and kick ass in your field!


Aretha Franklin: The “Queen of Soul” obtained an honorary doctor of arts degree from Harvard University in 2014. While she did give the commencement speech, Franklin gave an amazing rendition of the national anthem Alicia Keys style. (only piano.)


Kerry Washington: Before she was cast as Olivia Pope, Washington was cast as a frog in the musical “Croak, or The Last Frog” on the campus of George Washington University where she earned her a Bachelor of Arts in 1998. In 2013, 15 years later The “Scandal” actress served as the commencement speaker and was awarded an honorary doctor of fine arts degree.



Oprah Winfrey: In 2011, Tennessee State University alumni Oprah Winfrey received an honorary doctorate from the University of the Free State in South Africa. She was awarded the degree for her commitment to education in Africa.


Global media leader, philanthropist, producer and actress Oprah Winfrey shows off her honorary degree May 21, 2017 during the 139th commencement ceremony at Smith College Quadrangle in Northampton.


Maya Angelou: Maya Angelou has several honorary awards. In 2001 the poet was presented with the Doctor Of Letters from Hope College where she spoke at the commencement ceremony.

Maya Angelou Receives Honorary Doctorate from Shenandoah University. (PRNewsFoto/Shenandoah University, Matthew Lofton)


Michelle Obama: Our “Forever First Lady” has received several honorary degrees but in 2012, Michelle Obama was awarded a public health doctorate degree for her work in promoting a healthier and nutritious way of living, and encouraging activities to cut down on childhood obesity from Oregon State University.


First Lady Michelle Obama holds up her diploma after receiving an honorary degree during the Oregon State University graduation ceremony in Corvallis, Ore., Sunday June 17, 2012. The First Lady gave the commencement address at Oregon State University, the school where her brother is the head basketball coach. (AP Photo/Don Ryan)

Jill Scott: In 2016 Grammy Award winning singer Jill Scott received the honor of Doctor of Humane Letters from her alma matter, Temple University. The President of Temple University said that Scott “values and achievements embody the mission and ideas of the university.”


Patti LaBelle: Our favorite diva Patti Labelle also received a doctorate degree in the honor of Doctor of Humane Letters from Temple University in 2010. Although she did not attend the college, LaBelle partnered with the university to raise awareness about diabetes.

Congrats to all of the graduates!

Black Girls Invented Style: 12 Fashionistas To Follow On Instagram

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Growing up, I would grab fashion and lifestyle magazines and take note of the trending colors and era influences on style from music videos, television shows and movies. Now, I can scroll on Instagram and watch high fashion runway shows and also be influenced by bold street style.

Instagram evolved from a place to share expensive dinners and vacation photos to a centralized hub of highlights from every aspect of day-to-day life with fashion being a top contender. The photo and video sharing networking app is the perfect place to stunt boldly in designer threads or strut confidently in unique pieces.  

The impact of Instagram has shifted many industries including fashion. Street style and ready-to-wear looks thrive on the social networking platform and many have built followings and careers from strength of the double tap. Following a fashionable page on Instagram is a great way to influence, upgrade and add some flair to your personal style.

Scrolling through a timeline of all fashion killas can give anyone a fresh look on their wardrobe. Get inspired by a mix of colors, patterns or textures that only a true fashionista can truly pull off. Whether sporty chic is your thing or a modern glamorous look caters to your style, here are 12 fashionistas who are killing it on the gram.  Their style says everything you need to know. 

























Natasha Hemmings Named The First African American CEO of Girl Scouts Heart Of New Jersey

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Girl Scouts Heart of New Jersey has recently named Natasha Hemmings the CEO. Hemming’s begins her role as the first African American to be named the CEO of Girl Scouts Heart Of New Jersey and she has been described as a “longtime advocate of girl empowerment and Girl Scouting.”


“I am very thankful for this opportunity and extremely excited about partnering with the staff, board, volunteers, and community to make a positive impact on the lives of girls. I am also looking forward to expanding our network of G.I.R.L. Champions (Go-getters, Innovators, Risk-takers, and Leaders) throughout the region.” – Natasha Hemmings

Hemming’s will oversee a $6 million budget, 17,000 girl scouts, and 10,000 volunteers in 7 New Jersey counties.

Hemming’s is an experienced and educated leader, she holds a master’s in public administration from Rutgers University. She has 15+ years of experience in strategic leadership, community engagement, non-profit programming, and fund development. Hemming’s is also the chief marketing and communications officer for Girl Scouts of Central & Southern NJ.

Congrats Natasha Hemmings!


For more information, visit the GSHNJ website.

Instagram And Spotify Team Up For #BlackGirlMagic Interactive Map And Playlist

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Black history month is coming to an end but you know we’re going to continue to celebrate the greatness that is our culture all year round. Instagram and Spotify have teamed up to celebrate Black History Month and the “power, resilience, and beauty inspired by out black women in our generations and generations past” with the interactive United States of #BlackGirlMagic map and playlist.

The graphic highlights the most liked- IG posts for top-ranked artists most frequently playlist with the term #BlackGirlMagic by U.S Spotify users. The map will come with a playlist and it is currently live on Spotify.

The ten most streamed artists on Spotify #BlackGirlMagic playlists are Lizzo, India Arie, Beyonce, SZA, Solange, Kehlani, Nicki Minaj, Janelle Monae, Alicia Keys, and Rihanna (in no particular order). You can view the full interactive map here, and the playlist is now available on Spotify.



How Tia Norfleet, the First Black, Female NASCAR Driver, Is Shattering Barriers

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In a sport where females are still a rarity, Tia Norfleet has become the first African-American female driver to be certified by NASCAR and ARCA (the Automobile Racing Club of America). But she doesn’t let that stop her–or slow her down.

Native to Suffolk, VA, and living in Augusta, GA, today, Norfleet has made racing her life. She comes from a NASCAR family (her father, Bobby Norfleet, raced in the 90s) and spends as much time on the track as possible.

“You always want to keep the bread fresh, because it can get stale real quick,” she says with a laugh in a recent video for THINX by Harper’s Bazaar.

Norfleet had a passion for racing from a young age. Her father bought her a little Corvette at the age of 5 that she “literally drove… until the wheels fell off.” At 14, she knew she would spend her life in the driver’s seat.

“Just being a woman period is already a hard job,” she says. “So being a woman in a male-dominated sport, it allows me to bring out that inner beast, but gracefully.”

Norfleet doesn’t just deal with external pressures from the world, but internal ones as well. Diagnosed with PCOS (polycystic ovarian syndrome, a disorder characterized by small cysts that appear on the ovaries), Norfleet suffers from near-crippling pain and heavy, irregular menstrual cycles—two symptoms that could strike at literally any time. For hours at a time she is strapped to her seat, enduring G-force four times more than normal, and must remain laser-focused, or it could mean her life.

“For me being a driver, I could be in the car and boom, I don’t know when, where, how, but my period will come on,” Norfleet said to Harper’s. “I need protection and to make sure I’m not going to mess up my racing suit that costs $1,600. I’m not going to be caught slipping.”

Throughout everything, she stays on track.

Outside of racing, Norfleet also makes 80+ community appearances a year and participates in programs for the National African American Drug Policy Coalition and the Motorsports Institute, Inc. While she’s the only black female licensed by NASCAR currently, she advocates for more minorities to participate and follow her lead.

“What I stand for is something way bigger than me,” she says. “Hopefully I’m someone that someone can look up to and say, ‘She did it when no one else thought she would. She stuck with it to the end. She gave out before she gave up.”

Bullied 12-Year-Old Turns Negativity Into NYFW Appearance

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At the age of 10, Egypt Ufele was teased by her classmates for her weight. Instead of letting it get her down, she started designing clothes for girls like her, inspired by patterns and prints found across the African continent. The resulting clothing line eventually became Chubiiline and debuted at New York Fashion Week when she was only 10.

“I started Chubiiline because I was bullied for being chubby,” she said in an interview with Insider. “So I turned a negative into a positive by naming it that.”

Egypt, nicknamed “Ify,” sews all of her pieces and styles the models herself for the runway. Her mother admits most don’t take the young designer seriously until they interview her and understand the depth to which Ify knows her company.

When it comes to her design process, she takes inspiration from the African culture of her father.

“And I’ll go to Africa and I’ll see all the different outfits that they’ll just be wearing on the regular or to a wedding or something and I’ll just take that as inspiration and put it with an urban twist,” says Ify. “I’ll see someone, and I’ll like their outfit. I’ll keep it in my brain and then I’ll probably wake up at 3 o’clock in the morning and just start sketching.”

Ify designs for all shapes and sizes, but doesn’t stop there. In 2015, she started the anti-bullying coalition, BullyChasers. The organization hosts events and showcases Ify’s story, inspiring other kids to stay strong. Ify’s work in anti-bullying eventually led to her being named as a junior ambassador to the United Nations.

Ify’s message: “Don’t let anybody tell you that you’re not good enough to keep doing what you’re doing.”

Comedian And BuzzFeed Star Quinta Brunson Set To Co-Star In New CW Pilot

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The hilarious Quinta Brunson is set to co-star in pilot It’s The End of the World as We Know It on The CW. She will be working alongside Gage Golightly. The show will be based on the book by Iva-Marie Palner and is from Rob Thomas and Warner Bros TV.

It’s The End of the World as We Know It is about a prison spaceship that is carrying the universe’s most deadly aliens. The spaceship crashes into Southern California, Kate (Golightly) and Ruby (Brunson), are recruited by a space cop to find criminals that have escaped and camouflaged themselves as eccentric Angelenos.

Brunson will play the overly intelligent, hyper graduate from MIT who has not been able to keep an engineering job because her mind runs a mile a minute. This is Brunson’s first “traditional-medium” role and we are super excited to see all that she is going to bring to the table. Brunson was formerly apart of BuzzFeed Motion Pictures and is known for the viral IG series: The Girl Who’s Never Been on a Nice Date. We also know her from her own scripted comedy series that she created and starred in titled, Broke on YouTube Red. Other projects that you may want to checkout from Brunson are, Up for Adoption for Verizon’s go90 and most recently Quinta vs. Everything on Facebook Watch.

Congrats Quinta! You Got MONEEEY!


Amy Deanna Is CoverGirl’s First Model With Vitiligo

CoverGirl has stars such as Issa Rae and Ayesha Curry on their brand roster and the brand continues to highlight diverse representations of beauty with their chosen models. Amy Deanna becomes the first model with the skin condition vitiligo to model for the brand.


The commercial launched with CoverGirl’s #IAmWhatIMakeUp campaign, which pushes for a more accepting and welcoming beauty industry. Celebrating the power to be who you are and who you want to be, CoverGirl continues to prove “Why try to blend in when you can choose to stand out?” says Deanna during the commercial.

Vitiligo is a skin condition that causes skin to develop patches, lighter in color than a majority of the skin. Popular runway and fashion model Winnie Harlow also has this disease.

“The fashion and beauty industry sometimes feels like a private party that only a select few get invited to,” says Deanna during an interview with PEOPLE.

It’s very you can’t sit with us.’ To me, that is not progressive. We have to be more inclusive. Diversity is important. Representation is important. Inclusivity is important—not just for people of different backgrounds and ethnicities, but also people of all sizes. That’s why I was so excited to partner with CoverGirl on this project. Beauty comes in all shapes, sizes, colors, etc. Let’s face it, together we are a mosaic—that in itself is beautiful. We should celebrate that.”

Watch her CoverGirl commercial below.




Amanda Seales Delivers #BlackGirlMagic Spoken Word During ‘BET Social Awards’

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The first ever social media awards aired live on BET and featured popular internet famous comedians, vloggers, musicians and more displaying their talents on a larger stage. Amanda Seales, commedian, actress and woman of many talents took the stage and performed an empowering spoken word about black girl magic.


Amanda Seales has used her social media platforms to clap-back at racism and sexism, share comedic stories, drop some stylish outfits and express her passionate opinions on a variety of subjects. Her voice aligns perfectly with many social media superstars who never shy away from sharing what they deem important and do so on their own terms.

Seale’s who most recent appearances include starring as the bad and bougie Tiffany DuBiois on HBO’s Insecure performs this original work without hesistance.  While performing, Seales stood solely on a BET stage with minimal lighting, only the tag #blackgirlmagic lit up in her background. The spoken word wonderfully uses African American Vernacular English, pop culture and historical references and an unapologetic vibe.

Watch the entire spoken word below:

View this post on Instagram

(Feel free to repost) #BlackGirlMagic By: Amanda Seales First of all We make this look easy Us black girls with all kindsa curls Smellin a cocoa butter Out here every damn day savin the world. Time and time again We find the ways and means Between packing lunches, planning launches, and *act out* patting weaves To get information And stay in FORMATION, “Girl you heard what they’re sayin?” “Ain’t no games to be playin”. So we show up And show out And Turn up And, “turn this motha out” And flip it And Yasssss biiihhhh Throw sideyes Gather Get folks all the way together With edges still in place Skin defying time and space They call it magic cuz ain’t no way to explain our *sing* “amazing grace” How sweet the sound Of a black girl’s point of a view Knowing that nobody does it like we do, boo Pride in our power Strength in our strides You can attempt to imitate But soul you cannot buy. We work twice as hard And must be twice as perfect, Purveyors of potent truths We deliver in small doses Cuz folks is, shook when she’s movin “OH NO, IT’S ANOTHER ANGRY BLACK WOMAN!” Bump that We’re not hostile, We’re passionate; Clappin back is our way of declaring (claps) we aint havin it They go low, we go high They say no, we defy They didn’t want us to read Kept us out of libraries they built Now we are the biggest buyers of books So, we can read you for filth!!! Our magic is in our love and tears Our fears and our flyness Our sistahoods and insecurities Our ride or, don’t even try it. We are not the one, And still we rise, This is for colored girls who’ve considered gettin your life and are RECLAIMING OUR TIME Copywrite DivaWorks Inc 2018

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Yvonne Orji Set To Play A Special Agent In Upcoming Film ‘Spontaneous’

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Yes, honey! Our favorite TV bestie, Yvonne Orji from the hit HBO series Insecure is entering into the film world with her next role. Orji has been cast to play a special agent, “who is investigating the combustions taking place.” in the upcoming film,  Spontaneous.

Awesomeness Films also cast Piper Perabo, Rob Rob Huebel, Riverdale actress Haley Law, Charlie Plummer and Katherine Langford.

The film follows Mara Carlye (Langford) whose life is forever changed when students in her senior class literally explode for no discernible reason. As students continue to pop like blood-filled balloons and the town descends into both chaos and apathy, Mara and her friends stay close together as they await possible combustion – wondering what part of life is worth living if it might end suddenly


This Teen’s Struggle With Depression Led To Her and Brother To Create App To Help Others

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When Hannah Lucas was diagnosed last year with a medical condition that caused frequent fainting, she felt scared and alone.

“I started passing out more and more often and I was terrified of going anywhere,” Hannah, 15, told ABC News. “Because what if I passed out and no one was around or what if someone took advantage of me?”

Hannah, who is just a sophomore in high school is Georgia, became depressed and started to self harm herself.

Hannah pitched the app while taking a summer class on entrepreneurship at Georgia Tech. Professors there were so intrigued by the siblings’ creation that they connected the family with a development company in Savannah.

Over the course of five months, Hannah and Charlie worked side by side with the developers, often over Skype, to see their idea for the app turn into reality.

They also compiled research on mental health statistics to make the case that their app would find an audience.

Mental illness is defined by the National Institute of Mental Health (NIMH) as a mental, behavioral, or emotional disorder. One in six U.S. adults lives with a mental illness, the institute reports.

Among adolescents, an estimated 49.5 percent between the ages 13 to 18 have a mental disorder, according to NIMH.

NotOK was launched this week in both iOS and Android versions. The app, which comes with a $2.99 monthly fee, allows users to press a button that sends a text message to up to five preselected contacts.

The text, along with a link to the user’s current GPS location, shows up on the contacts’ phones with the message, “Hey, I’m not OK. Please call me, text me, or come find me.”