Steph Curry has made a commitment to be inclusive of women in the sneaker culture following a letter written by a 9-year-old fan. Riley Morrison expressed her frustration to the Golden State Warriors’ point guard regarding the lack of Curry 5 sneakers in the “Girls” section of the Under Armour website.
Dear Steph Curry,
My name is Riley (just like your daughter). I’m 9-years-old from Napa, California. I am a big fan of yours. I enjoy going to Warriors games with my dad. I asked my dad to buy me the new Curry 5’s, because I’m starting a new basketball season. My dad and I visited the Under Armour website and were disappointed to see that there were no Curry 5’s for sale under the Girls section. However, they did have them for sale under the boys section, even to customize. I know you support girl athletes because you have two daughters and you host an all girls basketball camp. I hope you can work with Under Armour to change this because girls want to rock the Curry 5’s too.
In his response to Riley, Steph Curry mentioned that he’d spent the last couple of days speaking with Under Armour about how they can correct the issue.
“I appreciate your concern and have spent the last couple of days talking to Under Armour about how we can fix the issue,” Curry writes. “Unfortunately, we have labeled smaller sizes as “boys” on the website. We are correcting this now! I want to make sure you can wear my kicks proudly – so I am going to send you a pair of Curry 5’s now and you’ll be one of the first kids to get the Curry 6.”
Steph followed through with his promise to the 9-year-old basketball player as the video below shows her opening the Curry 5 and Curry 6 sneakers on Christmas morning. In his letter to Riley, Curry also revealed that “something special” is in the works for International Women’s Day on March 8th.
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When your favorite basketball player (and candidate for best person ever) sends you a Christmas gift….. Can't say thank you enough to @stephencurry30 , @sc30inc, Bryant Barr and @underarmour . Your response to Riley's letter has been amazing. Appreciate everything you are doing for her and the generosity you have shown. Also a special shout-out to @teenvogue and @feministabulous for getting this all started.
BET caught up with the NBA star, who spoke on how he found out about Riley’s letter and why it was important to him to address her concerns.
“I woke up on a random Tuesday and got about 10 to 12 text messages from family and friends who had saw the letter on social media cause I hadn’t seen it on Twitter,” he said. “And they were making sure that I was aware and read the letter about her experience trying to find he Curry 5’s. I wanted to respond immediately, because I felt a certain type of way and was disappointed and knew I had to address it, but what I didn’t want to do was over promise and under deliver in terms of what we could do about the issue, so I called my team that afternoon and was like, ‘What can we do about this?’”
“We called Under Armour and the team internally there to figure out what we could actually do to make a difference for the girls in Riley’s situation who were going onto the website and looking in the Girls section and can’t find the product. It took two days to really plan out how we could address it, and once we realized what we could do about it, since she put a lot of time in writing that letter to me, I wanted to write her one back. So I did it on the bus to Toronto when we played the Raptors to make sure she knew that we were taking this serious and that she should expect some kicks coming her way for making us better and helping us out with something we needed to address.”
For the Curry 6’s “Christmas in the Town” colorway kicks, Steph enlisted the help of youth from Oakland-based Fly Boys Couture Club (FBCC) Kids, a class dedicated to teaching children aspiring to join the world of sneaker fashion and design. As a man of his word, the Curry 6’s are now sold in the “Girls” section of the Under Armour website but are SOLD OUT. You will also find the Curry 5’s.
Be on the lookout for Steph Curry’s Fox Theater ($130) sneaker dropping Jan 4th on Underarmour.com.