Timberland Helps Plant the Seed
Timberland will plant 250 trees in my name/honor in my homeland, Haiti.
In 1923, over 60% of Haiti’s lands were forested. Today, less than 1% of the countries forests remain; the lowest percentage of tree cover of any country in the Western Hemisphere. Recent natural disasters in the country have exacerbated the problem and Haiti’s farmers are left with unfertile soil, constant flooding and depleted ground water. Over 70% of Haiti’s food is imported because the once fertile mountains of Haiti are unable to support the needs of the population.
Timberland seeks to change that. In 2010, Timberland partnered with Wyclef Jean’s Yéle Haiti Foundation and Trees for the Future to create Yéle Vert – a community based reforestation project in Gonaives, Haiti. Yéle Vert works with local farmers to increase their crop capacity, educate them on progressive farming techniques and provides them with crop and tree seeds; producing more than 1 million trees annually. Timberland’s commitment to sustainable development has led them to support the planting of over one million trees globally in the past decade.
Making the outdoors more sustainable also extends to Timberland’s product lines. Since 2007, Timberland’s Earthkeepers™ shoes and accessories have been using sustainable materials such as Green Rubber™ soles, recycled PET materials and organic cotton. The women’s line, featuring Belle Island Boat Ballerina shoes and Earthkeepers™ sunglasses, use renewable resources like bio-plastic and bamboo as well as 100% recycled PET lining and leather.
In order to create a more civil future, it’s important to support causes and products that are committed to the stewardship of our planet and that encourage sustained economic development. You can support Yéle Vert by participating in the Timberland’s Earthkeepers Virtual Forest application. The more trees growing in the virtual forests of the Facebook community, the more real trees Timberland will plant in Haiti. It’s an easy way to support the global community, conserve the planet and of course, LIVE CIVIL.
Thank you to Timberland for sending me products from their EarthKeepers collection, made from all recycled materials.