Uprising Black Businesses In Fashion: Detroit’s Billionaire By Confidence
When It comes to some of the dopest BLACK owned fashion lines, Billionaire By Confidence (BxC) is the clothing line that should come to mind.
BxC is a Detroit owned fashion line that gives fresh looks for both men and women. BxC has a wide variety of styles from custom-made and limited edition jackets, joggers and graphic tee’s.
It’s not like your average clothing line, you know, the ones where they constantly print the same exact logo on different color shirts or pants. You’ll find many designs to choose from, starting with the BxC logo itself, apparel featuring the Goat mascot of the brand and much more. The brand was not only made to make people look fashionable, it was also made to bring confidence to anyone who wears it. If you look good, you’ll feel good.
Blake Hare is the 25-year-old owner and designer behind BxC. The young entrepreneur launched his clothing line back in March of 2016.
The Western Michigan University graduate used his degree in Business Management and Marketing to make his dream come true, but of course he had to make a few moves before bringing the dream to life.
“The steps I took was watching other clothing lines that were launched around me from local to global— mainly local,” says Blake. “I’ve seen people start brands then stop and I always wanted to know why people stopped. Of course thinking of a logo and etc is hard, especially finding a consistent one to use…As an entrepreneur, you’ll sometimes run into road blocks like lack of resources, finances, creative cramps, marketing strategies or just having to go back to the drawing board to reinvent a design that you thought was poppin, but sales said otherwise; are a few reasons why I think people quit.”
After taking note of other brand owner’s mistakes, Blake took the extra step to make sure his resources, finances, marketing strategies and design ideas were in order. And after trademarking his logo ideas and copyrighting his brand, he was ready to make his first launch.
“It was March 13th when I launched BxC. I was still in college. And on March 25th, I was at my brother Gene’s store, Fresh Baked Prints on 9 mile and Coolidge, where I printed off my first shirt.”
As of today BxC has reached many milestones, gaining the attention of the whole city of Detroit, including people out of state— even celebrities. Today you’ll see public figures from Dave East’s camp rappers Drano and NBA star Edmond Sumner from the Indiana Pacers wearing Blake’s clothing line.
“Today BxC is at a great point, 2 years in since we launched and sales are better than last year, so there’s an increase, which is important for business,” says Blake. “You really don’t want to stay constant and of course not decline.”
Alongside, Blake also added four brand ambassadors from Detroit, Atlanta, Chicago, and Cali to further promote his brand. In addition to expanding his business and marketing his brand, Blake is also looking for ways to include other Black artist, aspiring designers and others in his vision for BxC, and help them expand their portfolios as well.
“I’m expanding the service side of my business… there’s the flip side of it where people who are just starting brands or doing anything to help a business that may need a model, a videographer, a website designer, a photographer, or even a free hand artist; they would be able to find these specific talents on BxC’s website that live in their same state and city or out of state,” he says. “When I first started BxC a road block was ‘who am I going to get to do this?’ ‘who can do this or that?’ Luckily I have a great network of friends but someone else might not be lucky… I want them to look at BxC to find the help.”
With the many accomplishments that this black owned clothing line has seen, Blake is now a part of a new founding organization called Forbes The Culture, which surrounds others with like minded individuals and has an ultimate goal of building success within the community.
“My inspiration was always to create a clothing brand that people actually want to wear and genuinely like the designs on the apparel,” he says. “You catch this irreplaceable vibe of seeing your idea alive out here like.. I love going out and seeing somebody in BxC, or scrolling my media timeline and see a picture of somebody sportin’ it… that feeling of knowing people rock with you based on what you create from your own ideas is a feeling I always wanted to experience.”
If you’re interested is supporting this Detroit brand, then you can purchase BxC’s new fall line with the promo code “readbxc” for 10% off at www.bxcwehere.com