Ramona Griggie wanted to whiten her son’s teeth as a graduation gift for completing his bachelor’s at Duke University. While price matching and trying to find the best teeth whitening service, she found out that the service was quite expensive ranging from $700-$900.
So, Griggie took the matter into her own hands and decided to buy the $250 machine offline and do it herself; this investment has now turned into a business for the mother and wife.
Griggie went full force with her new business as she rented out a work space and began to gather clientele. “It was a cute little setup where people would come and pay $100-$200 for a one-hour procedure,” Griggie told Essence. She began selling $35 do-it-yourself kits online, which became a big hit. After some successful marketing and advertising, Griggie’s product has attracted many celebrities such as Amber Rose, Monica, and Kevin Hart. She made $1 million in her first 60 days of business and she has a flagship boutique in College Park, Atlanta.
Can you say #BlackExcellence and #BlackGirlMagic?!