The most influential and sought-after makeup guru in the world, Pat McGrath… has done it again. The creator and innovator of the multi-billion dollar global beauty company released her Divine Rose Collections for Eyes & Lips.
Pat McGrath Labs has reached new heights with this latest launch which includes colorful pigments and limited edition products.
“The NEW #MothershipVIII #DivineRoseII Eye Palette, a SEDUCTIVE SEQUEL to the instantly iconic #MothershipVII#DivineRose starring an avant garden of 10 brilliantly blendable pigments, as well as #MatteTrance Lipstick in ‘SOFT CORE’ and ‘CHRISTY,’ PermaGel Ultra Lip Pencil in ‘BUFF’ and ‘SUBURBIA,’ #LUST: Gloss in ‘DIVINE ROSE’ and ‘PEACH PERVERSION.'”
For more than two decades, Pat McGrath has been transforming the beauty industry by reconceptualizing brands, fashion, art, and advertising. The brand’s social media presence also has been taken to another level
“This is the golden age of makeup. PAT McGRATH LABS is my Golden Revolution. The entire planet is just as cosmetics obsessed as I’ve always been. Makeup is a movement. Makeup is mesmerizing. Makeup is major,” said McGrath on her website.
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ENTER THE ROSE ROOM 🌹🌹🌹 Presenting the DIVINE ROSE COLLECTION, a blushing bouquet of Mother's masterpieces to help bloom your look into summer, featuring the NEW #MothershipVIII #DivineRose II Eye Palette, a SEDUCTIVE SEQUEL to the instantly iconic #MothershipVII #DivineRose featuring an avant garden of 10 brilliantly blendable pigments, as well as #MatteTrance Lipstick in 'SOFT CORE' and 'CHRISTY,' PermaGel Ultra Lip Pencil in 'BUFF' and 'SUBURBIA,' #LUST: Gloss in 'DIVINE ROSE' and 'PEACH PERVERSION,' and LIMITED EDITION Divine Rose and Divine Rose II palettes featuring special pink and rose gold packaging 🌹🌹🌹 Shop the collection now at PATMcGRATH.COM
McGrath also announced iconic supermodel Naomi Campbell as the company’s first-ever Global face.
“Pat has created a line that brings fantasy and glamour back into our daily lives and makes us dream again! There is no one else I’d rather embark on this journey with other than the iconic @patmcgrathreal,” Campbell said when speaking of the brand’s founder, McGrath.
This partnership comes after a long-term friendship with shared passions of beauty and activism. Campbell has always been vocal about the struggles she has faced in the industry and is proud to support another Black woman.
“Behold supermodel suprême, activist and philanthropist Naomi Campbell making her official PAT McGRATH LABS debut as ‘DIVINE ROSE,'” announced the official brand site.
After 25 years of friendship, Mother is proud to present the DIVINE ICON @NaomiCampbell as the first ever GLOBAL FACE of PAT McGRATH LABS! ⚡⚡⚡ Get the major news on @voguemagazine https://t.co/sNDDvq6GAG pic.twitter.com/6GRct2Irh6
— Pat McGrath (@patmcgrathreal) May 28, 2020
“The fact that this is the first time Naomi has been the face of a beauty brand founded by a woman—and not to mention a fellow woman of color—after 34 years in the business, makes it even sweeter,” McGrath said to Vogue.
To visit Pat McGrath Labs or buy products, click here.