A huge congratulations is in order for Pam Lifford. She has been promoted to President, Warner Bros. Global Brands and Experiences, with responsibility for Warner Bros. Consumer Products, DC, Themed Entertainment and a new Global Franchise team.
In a statement to Deadline, Lifford says,
“This is an incredible opportunity for us to super-serve our fans across a variety of platforms and venues throughout their lifetimes,” said Lifford, the highest-ranking African-American woman at WB, reporting directly to Tsujihara. “Warner Bros. has world-class characters and brands that are beloved around the world — from our licensed DC Super Heroes and the Looney Tunes and Hanna Barbera animated superstars to a library of over 10,000 films and TV shows — and we’re now making it a priority to bring these properties to fans in new and exciting ways. I’m thrilled to take on this challenge and look forward to working with my colleagues across the Studio to make this new business a great success.”
Lifford will also coordinate with Warner Media sister companies HBO and Turner as well as various AT&T divisions when needed. She joined the Warner Bros Team as an overseer for Consumer Products in 2016. She was in charge of all WBCP business functions including domestic and international licensing and worldwide marketing. Lifford’s new position is a testament to hard work paying off.