Nike’s #GameOnWorld Takes Over LA

You may have seen the company’s new commercial featuring NBA Finals MVP LeBron James dunking the ball. The clip is, in fact, promo for the Nike’s newest sneaker set to take over the country this summer. The Nike Hyperdunk Lunar 2012 shoe is just one enticement. The liberation of the footwear is set to accomplish a bigger, much more groundbreaking goal. For years, sneakers have boasted the claim their product will help consumers play better and jump higher. Now, Nike can actually stake claim to it. Well, with a new mobile app and the birth of Nike+ technology and the suspension-cable Flywire system, one actually can track their results. And check this, the shoe actually keeps track of all the information for you!