Nike has launched its official #BetterForIt campaign highlighting the hard work and commitment female athletes exult when working out and achieving new goals. #BetterForIt aims to inspire women to continue to be active, take on new challenges and conquer personal goals.
Nike simply wants women to push themselves further, whether it’s a personal best in their latest marathon or a weekend run. #BetterForIt offers athletes collective inspiration to reach new heights and a place to share their experience.
“Every athlete has goals. And Nike is the link between you and your aspirations,” said Amy Montagne, VP/GM of NikeWomen and Global Women’s Training. “We provide more than encouragement – with initiatives like #betterforit, Nike provides the tools for women to expand their personal athletic potential.”
The campaign will launch a series of short films beginning April 12 harnessing the bold voice of women in the fields of sports and fitness using humor and tone. Be sure to share your #BetterForIt experiences and use your story to encourage more females to share their personal missions and goals.
Check out the video above which serves as the beginning of the series.