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Nike Launches #BetterForIt Campaign

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Nike has launched its official #BetterForIt campaign highlighting the hard work and commitment female athletes exult when working out and achieving new goals. #BetterForIt aims to inspire women to continue to be active, take on new challenges and conquer personal goals.

Nike simply wants women to push themselves further, whether it’s a personal best in their latest marathon or a weekend run. #BetterForIt offers athletes collective inspiration to reach new heights and a place to share their experience.

“Every athlete has goals. And Nike is the link between you and your aspirations,” said Amy Montagne, VP/GM of NikeWomen and Global Women’s Training. “We provide more than encouragement – with initiatives like #betterforit, Nike provides the tools for women to expand their personal athletic potential.”

The campaign will launch a series of short films beginning April 12 harnessing the bold voice of women in the fields of sports and fitness using humor and tone. Be sure to share your #BetterForIt experiences and use your story to encourage more females to share their personal missions and goals.

Check out the video above which serves as the beginning of the series.

XOXO
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