Nike Calls Women Athletes “GoldDiggers”?
- At August 22, 2012
- By Karen
- In News
Maybe this time, Nike should have thought before they just did it.
As one of the official outfitters for the 2012 London games, Nike released a controversia
According to Yahoo! News, the black shirt says “Gold Digging” in bold, golden letters and is only available for woman. While one would assume that the phrase was meant to aspire for more gold medals, it also carries the connotation of a gold-digging female.
Despite the backlash, major retailers have continued to sell the shirt like Footlocker, Finish Line, Sports Authority, Nordstrom, and Eastbay for $24.99.
Nike’s official website lists the shirt as ‘style that starts a conversation
On Twitter, the ladies have been more than vocal about their opinions on the design. Fashion blog Styleite tweeted, “US ladies win two-thirds of the country’s gold medals at the Olympics, and @Nike rewards them with this sexist tee,” while a woman asked, “Is this #Olympics pride? Big surprise not avail in Men sizes.”
Nike has yet to comment.
Would you rock this statement tee?
nativenotes
Maybe “goal digging” would have been better. Everyone wants to be risky these days but often don’t do enough research on their particular projects to see how their target demo will react. Anyone with an ounce of sense would have told Nike that women would find the shirt offensive.
To Gold Dig Or Not To Gold Dig: Nike Edition – Notes of this Native Son
[...] #hoesbewinning Maybe being called a Gold Digger ain’t so bad. Check out Karen Civil for more serious conversation about this topic. I personally think Nike was trying to be edgy and [...]