Nicki Minaj lands the 2017 H&M holiday campaign. With collabs with several brands, most recently a top selling collection with MAC Cosmetics, Nicki Minaj has proven her star power spans many industries. The international retailer with Swedish roots takes Nicki Minaj to Scotland to shoot the festive campaign. To be released in the next few weeks, the rapper teased an image from the wintery advert on her Instagram.
Nicki Minaj may be doing more than being the face of this H&M this season. This holiday campaign could very well be indicative of the H&M and Nicki Minaj collaboration the Young Money rapper hinted to at the Met Gala. Minaj wore a dramatic H&M gown to the glamorous affair and told interviewers she had an upcoming collab with the brand.
H&M has also acknowledged the holiday campaign, sharing the photo on Instagram stating “They say a picture says more than a 1000 words, but let’s say it out loud, too: @nickiminaj is one of the stars in our upcoming holiday campaign!”
Stay tuned for updates on Nicki Minaj’s holiday campaign with H&M.