Sign up with your email address to stay on top of all this CIVIL and be the first to know about new projects and news..

Click here to sign up now and to start your journey of living civil

Music Mogul Jay-Z Explains the Measure of Success in Hip-Hop (VIDEO)

By Posted on 4 1 m read

There is no doubt that Jay-Z is one of the most influential and iconic figures of our ever evolving music industry. The noteable rapper and businessman has strategically manoeuvred his way through society serving as a blueprint for those looking up to him.

His work ethic is admirable for many reasons and in a recent episode of “Oprah’s Master Class,”  the mogul explained the real measure of success in the hip hop industry.

“Having success for a year or two, that’s being ‘hot.’ That’s being in demand for a short span of time,” Jay-Z shared. “Excellence is being able to perform at a high level for a long period of time.”

In a society that thrives on instant gratification, it seems that there are more one hit wonders than artists thriving over decades. Jay-Z’s ability to hold the attention of millions and constantly sell out arenas and theaters for nearly 25 years is huge and certainly historic.

“In a genre of music where… your career, it’s almost like in dog years, you last three years in hip hop and you’re fantastic. You last five years, it’s like, wow, this is amazing,” he further explained, “But if you last through a decade and beyond, it’s almost unheard of.”

Check out the video below for the full inside scoop.


Share this article