One of the best ways to get through to millennials is through a device that never leaves their hands, their cell phone. That’s an approach that is being explored to raise awareness of HIV testing, through social media apps.
Tim Lahey, MD, shared that mobile apps exist to connect young people to testing locations for HIV. One of the examples is Healthvana, who created an app that uses GPS technology to direct those to a close by testing site and also providing the test results. To date, delivering over 200,000 results of HIV and other sexually transmitted infections.
The work of social media and mobile apps stretches beyond Healthvana as the U.S. Department of Health and Human Services also uses your phone location services to provide testing sites.
It is believed by sexual health educator and author Karen Rayne, the use of mobile apps will assist in reaching the youth in terms of providing privacy and access to the locations. That privacy reaches across 31 states for those who are under the age of 18 and can get tested without notification.