Miss Jamaica, Davina Bennet Lands Natural Hair Campaign With Shea Moisture

By Posted on 66 1 m read

Davina Bennett, Miss Jamaica and 2nd runner up for Miss Universe made waves when she rocked her all-natural afro during the glamourous competition.  Constantly using her platform to empower black women to embrace the beauty of their kinky and curly textures, Bennett recently became the first ever face of Shea Moisture for their “Jamaican Black Castor Oil” line.


When Davina Bennett stunned the audience and lit the internet on fire with her natural hair and commanding presence. The Miss Universe pageant is a rare host of afros and Bennett chose to take a step forward to change that narrative. Following the beauty pageant, Bennett continued to highlight natural crowns. She began using the hashtag #AfroFriday and uploaded pictures of users, tagging photos of their natural hair with the hashtag.

Shea Moisture and Bennett seem to make a perfect pair as both the brand and the beauty celebrate beauty of all shapes, shades and sizes. Becoming the first ever face of the Jamaican Black Castor Oil line is sure to be the first in a long list of future campaigns led by Davina Bennett.


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