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Miss Jamaica, Davina Bennet Lands Natural Hair Campaign With Shea Moisture

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Davina Bennett, Miss Jamaica and 2nd runner up for Miss Universe made waves when she rocked her all-natural afro during the glamourous competition.  Constantly using her platform to empower black women to embrace the beauty of their kinky and curly textures, Bennett recently became the first ever face of Shea Moisture for their “Jamaican Black Castor Oil” line.

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November 26th when I was announced as Miss Universe 2nd runner-up, I stood in that corner and I cried! I cried because I was finding every reason for what I did wrong that made me feel like I lost once more. #ad I wasn't thinking about history, nor what happened on that stage until my coach came to me and said, "Miss Jamaica, wipe your tears, because what you have done here tonight, no one as done it before and you are extraordinary!" I then realized what my participation represented for women and girls across the world that look just like me. I am proud to rock with my favorite hair brand, @SheaMoisture to continue redefining beauty for women and girls around the world! Now run to and use DAVINA20 at checkout for 20% off site wide. #Davina💛SheaMoisture #DavinaBennett #SheaMoisture

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When Davina Bennett stunned the audience and lit the internet on fire with her natural hair and commanding presence. The Miss Universe pageant is a rare host of afros and Bennett chose to take a step forward to change that narrative. Following the beauty pageant, Bennett continued to highlight natural crowns. She began using the hashtag #AfroFriday and uploaded pictures of users, tagging photos of their natural hair with the hashtag.

Shea Moisture and Bennett seem to make a perfect pair as both the brand and the beauty celebrate beauty of all shapes, shades and sizes. Becoming the first ever face of the Jamaican Black Castor Oil line is sure to be the first in a long list of future campaigns led by Davina Bennett.


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