Michelle Obama is on the cover of Variety magazine, where she focuses on how successfully she’s used pop culture to drive her initiatives like Let Girls Learn.
Throughout the magazine cover, she says how her goal is to reach out to people on a day-to-day basis.
She mentions, “How do you do that? Where are the people?’ Well, they’re not reading the op-ed pieces in the major newspapers. They’re not watching Sunday morning news talk shows. They’re doing what most people are doing: They are watching TV.”
The first lady also adds that “a lot of our audiences are kids and teens, and they want to be in on the joke. And they’ll listen again. We’re just a little looser with this stuff than most traditional first ladies.”
She continues to say how she sees herself as a average, regular person. “I view myself as being the average woman,” she says. “While I am first lady, I wasn’t first lady my whole life. I’m a product of pop culture. I’m a consumer of pop culture, and I know what resonates with people. I know what they’ll get a chuckle out of and what they think is kind of silly. And whenever my team approaches me with ideas and concepts, we’re usually like, ‘Is this really funny? Are people going to understand it?’”
Read the full story on Michelle Obama here.