During the BET Awards, Netflix premiered an ad showcasing its Black stars and creators that have worked on original shows for the streaming giant.
Earlier this month, they gathered 47 talented black creators from 20+ Netflix original shows, films and documentaries together to create ‘A Great Day in Hollywood’, which was inspired by the iconic 1958 A Great Day in Harlem by Art Kane.
The remake was taken by Kwaku Alston, and the accompanying video was directed by Lacey Duke.
“It was a pretty magical couple of hours. All these amazingly talented, beautiful individuals in one space being supportive and just looking stunning together, all here to pull off this one take wonder! Alfre Woodard even lead everyone in an epic rendition of “Lift Every Voice,” before we started shooting. It was beautiful, and in a flash it was over. It was probably the most overwhelming two hours of my career. I was just so happy to be a part of history,” Duke said.
Netflix has done a great job with creating groundbreaking films and original series that showcase inclusion and diversity, but it seems as though they’re still struggling to get things right on the corporate side. The ad comes just days after Netflix fired its top communications chief Jonathan Friedland for “insensitive” remarks, which included the repeated use of the N-word.
“I realize that my privilege has made me intellectualize or otherwise minimize race issues like this,” the Netflix CEO said in understatement of allowing the use of the N-word by one of his top execs. “I need to set a better example by learning and listening more so I can be the leader we need.”
Now more than ever, we are seeing talented black figure across all forms of media, but it’s just as important to hold the people behind the scenes accountable for saying outrageously offensive things.
Watch the video below, as narrated by Caleb McLaughlin from Stranger Things: