Lyft, popular ride sharing app will now allow users to round up their fares to donate proceeds to Black Girls Code. The initiative is the beginning of a partnership between Lyft and Black Girls Code. This campaign follows the public dismissal of a six-figure grant offered to Black Girls Code from Uber.
Back in August 2017, Uber faced harsh criticism revolving around their treatment and inclusion of women in the workplace. Following the backlash, Uber began to issue different grants to organizations which aimed to diversify the field of technology. Uber offered $125,000 to Black Girls Code and founder Kimberly Bryant refused, sensing an false sincerity.
“We were not happy with some of the things that were occurring in the organization around the treatment of women as well as the treatment of underrepresented minorities,” she said about Uber. “We also wanted to make sure that we were supported in a way that we felt we deserved.” says Bryant.
Supporters of Black Girls Code felt the organization deserved the financial backing organized online fundraisers which gained over $200,000. Now, millions of people will have an opportunity to monetarily back the important group through Lyft.
Although Lyft and Uber are direct competitors, Lyft states that this partnership was not done out of spite. Lyft’s head of inclusion and diversity, Tariq Meyers, says the collaboration has genuine motives of diversifying technology and providing resources necessary for Black Girls Code to continue their important work.
“We want to introduce an organization that we really care about to the world and provide the public with the opportunity to participate” says Meyers.
Since their start in 2011, Black Girls Code has aimed to “: To increase the number of women of color in the digital space by empowering girls of color ages 7 to 17 to become innovators in STEM fields, leaders in their communities, and builders of their own futures through exposure to computer science and technology.”