Lancome has officially announced Academy Award winner Lupita Nyong’o as its new brand ambassador.
The Kenyan beauty has taken the world by storm since her portrayal in Steve McQueen’s 12 Years A Slave as Patsey. Her talent, beauty, delicate strength and confidence have made her the perfect candidate for the beauty brand.
“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman.” stated Françoise Lehmann, General Manager of Lancôme International. “A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”
Xavier Vey, President of Lancôme USA added, “Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman. Having Lupita as a Lancôme ambassadress will help support our mission in the U.S. market which is to speak to all women. Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”
Look out for Lupita’s campaign this summer.