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Leveraging Your Social Media Presence for Professional Gain

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We are living in a time where, “If it wasn’t tweeted or Instagramed, it didn’t happen.” Although this idea is widely debated, there is no doubt that social media is a thriving aspect of our culture. As we connect with individuals on these social media platforms, many fail to realize that social media can be used to leverage so many great opportunities, personally and professionally.

Almost everyone has a Twitter or Instagram, companies included. While you may already be following certain influencers in your specific industry, it is imperative to actually connect with them way past hitting the “follow” button.

So, you’re following the top tier individuals in your trade. What now? Spark conversation. Answer questions. Reply to their tweets. Let your presence be known. Granted, you don’t want to blow up their notifications. That would be slightly creepy but you do want to catch their eye to a point that they would be willing to connect with you even off social media.

Social media networking requires some bravery in the sense that you must possess enough courage to eventually ask these individuals for their e-mail addresses or if they would be willing to connect on LinkedIn. Frightening? Slightly. But the fact that you two have been communicating on social media and you are are interested in taking the “next step” shows that you’re far more interested in the person than just their Twitter or Instagram presence.

Yes, social media is very entertaining. There is no doubt about that.  However, there is so much more to these sites than just the hearty laughs they provide. The path to success can sometimes be a rocky one and it is also great to have individuals that are willing to help and guide you along the way. Imagine if these individuals are right there, on your timeline, at your finger tips than the opportunity is simply 140 characters away.



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