Island Records today announced LaTrice Burnette, an accomplished marketing, artist development and digital business executive, has been appointed Executive Vice President and General Manager, joining the iconic label’s senior management team. Brunette, who will be based in New York, will work across the label’s artist roster and report directly to Darcus Beese, President of Island Records.
“Success isn’t always about the roster, it’s also about the staff,” Darcus said. “When I had the opportunity to meet with Latrice and discuss my vision and her ambition, it was crystal clear that LaTrice is the future of the new generation of Island Records. She will be an invaluable new member of the senior team. With LaTrice and Eric Wong I believe we have the best executive team in the business.”
Brunette joins the Island family after eight years at Epic Records, most recently as Senior Vice President of Marketing, where among her many achievements she was instrumental in the record-setting album release strategy that resulted in Future becoming the first artist in the 60 years history of the Billboard 200 to have two different back to back albums debut at NO.1. Burnette also spearheaded marketing campaigns for DJ Khaled, Travis Scott, Yo Gotti, Nick Grant, Bobby Shurmda, Blac Youngsta, Ciara, Diddy, and more. Burnette was named to Billboard’s 2017 40 Under 40 of music’s top young power players list.
“I am absolutely thrilled to join the family at Island Records, a label rich in culture and a place where true artistry, artist development, and most of all music, reign supreme,” Burnette said. “Music is my first love and I’m looking forward to working with Darcus, Eric Wong and the incredible staff to advance the careers of our super talented and diverse roster of artists. I’m excited to dive into Island’s culture and continue to open up the roster to hip-hop, urban and R&B genres. I’m so thankful for this incredible opportunity.”