Multiple Grammy award winning artist, Kelly Rowland showed off her melanin magic in new music video “Coffee.”
The video shows different shades of blackness, body type, and hair textures displaying the diverseness of Black beauty. It was Rowland’s goal to have women unapologetically as the the focal point, leaving men completely absent from the video.
“I just wanted the video to come across like, ‘Here we are standing in all of our beauty, in all of our coffee colored shades, in all of our greatness and you going to take this in.’ And that’s what I wanted and that’s what I want every woman to feel like. So that was my intention, and to be honest, I was hungry for too much of that video.”
In the video you’ll find Rowland and her ladies exuding black girl magic, in bathing suits, dipped in sand, glowing skin, and posing on an empty beach in Miami.
The song is an ode to coffee and sex in the morning. The first line is, “Breakfast in bed, got me moanin’/ Before you go to work/ I need you to go to work.”
“To me, ‘Coffee’ is about embracing your individuality, sexuality, or imperfections,” Rowland said in a statement. “Not comparing yourself to others. We need to celebrate ourselves more often — with this song, I want you to have yourself in mind. I want to remind women all over to reignite their magic!”