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Kehlani Receives $50K Investment Deal From Backstage Capital For Her Health And Wellness Startup

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Kehlani has talked a lot about health and wellness throughout her career. She has mentioned wanting to create her own sustainable garden and has always been an advocate for mental health awareness.

She has recently developed a health and wellness startup called Flora, curated green content is the slogan. Flora will focus on health and wellness for the artist’s target audience of people between the ages of 16 and 25. The project has yet to launch but Backstage Capital, a venture capital firm dedicated to funding people of color, has invested $50,000 into the company.

“Bridging the gap between my career, activism and my audience is important to me as a next step. I am incredibly honored to work with Arlan, not only due to her outstanding work in the tech world, but her consistency in supporting queer women of color. I look forward to creating positive change and making strides in tech.” – Kehlani

Arlan Hamilton, Backstage’s founder, and managing partner will join Flora’s board and serve as a mentor and adviser.

“Kehlani is at the Soul Train Awards tonight in Vegas where she is up for Best R&B Female and is still Slacking with her co-founders and me about startup business. It’s been this way from all of her shows the past few weeks, including Voodoo Fest. She’s taking this incredibly seriously, and in my opinion, is approaching it like she would a new album or tour. It’s exciting to see her learning about the tech world, and I’m impressed with her interest in sharing the journey with her fans.” – Arlan Hamilton

Let’s go Kehlani, keep rising above! If you would like to learn more about Flora, subscribe to their mailing list here and be the first to hear about the launch.

Kehlani will also be a speaker at Afro Tech get your tickets here.


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