As the makeup industry continues to progress, brands such as Make Up For Ever, Fenty Beauty, Dior, Lancôme, Tarte, CoverFX, and CoverGirl have all released inclusive foundations catering to 40 different shades of women.
CoverGirl, who recently released their 40-shade TruBlend Matte Made foundation, has called on actress and producer Issa Rae, 70-year-old model Maye Musk, and professional motorcycle racer Shelina Moreda for their new inclusive campaign.
Like many of us, CoverGirl spokesperson Issa Rae expressed her frustration with her skin tone not being represented in the cosmetics industry. “The most frustrating thing is going to a store in a pinch and trying to get your shade and finding that no one is checking for you,” she told InStyle Magazine. “It’s such a gut punch to be like, ‘Oh, no one even thought of me. No one is even checking for my skin tone.'”
The announcement came last month as CoverGirl stated in a press release that they would add an additional 26 shades to their existing TruBlend foundation collection.
Excited to be a part of the CoverGirl campaign, Issa told People, “There’s so much attention being paid to making sure that people are being included and represented, and Covergirl is making that a priority and I feel like I can get behind that. This particular foundation and the messaging overall has people embracing who they are and their individuality in a way that’s really being celebrated right now.”
The TruBlend Matte Made foundation is available at Walmart for just $8.44.