IKEA’s latest initiative has absolutely nothing to do with furniture yet the project has given us even more reason to love the brand.
The brand developed a line of cuddly toy dolls in partnership with the Swedish company Soft Toys for Education Campaign. For every cuddly, soft, plush doll purchased a portion of the proceeds will go to the UNICEF and Save the Children to support projects geared toward children’s education around the world.
The best part of these project, all the dolls were designed by children around the world. If that’s not incentive enough, we don’t know what is.
Be sure to head over to IKEA for more information about this initiative and how you can purchase your limited edition plush doll.