The Afro-Latina artist with Dominican roots has turned heads not only for her beauty but her pride. Amara La Negra stars on the first season of Love And Hip Hop Miami and has brought the issues of colorism and anti-blackness to the silver screen. Open and rightfully proud of her existence as a Black and Latina woman, Amara La Negra has faced racism and stereotypes at many levels.
An intense conversation between Amara La Negra and producer Young Hollywood, a castmate on the VH1 reality show, highlights the reality she faces as she continues to expand her music career. Shown defending her dark skin, natural hair and Latina identity. Despite the ignorance of Young Hollywood’s comments, Amara La Negra admantly states the industry can and will see a dark akin Afro-Latina woman succeed.
While this may be many’s introduction to Amara La Negra, she has been on stages and screens since childhood. Born Dana Danelys De Los Santos, Amara got her start on the television show Sábado Gigante. Today, on the cusp of Love And Hip Hop Miami and social media fame, Amara La Negra can celebrate a new record deal.
The pop and reggaeton stylings of Amara La Negra can call Fast Life Entertainment Worldwide and BMG Recordings home. A deal crafted by CEO of Fast Life Entertainment Worldwide Jullian Boothe and Zach Katz, President of BMG Recordinds promises an Amara La Negra single in the first quarter of 2018.
““I’m still in shock! At times, I am caught pinching myself because there is a part of me that still is in awe of being signed to a franchise that will heighten my success,” Amara shares with Billboard.
Producers Rock City, behind hits of succesful artists including Rihanna, Beyoncé and Nicki Minaj will work hand in hand with Amara on her forthcoming music.