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‘Hype Hair’ Magazine Editor Launches Beauty Directory For Women of Color

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In many industries around the world, black entrepreneurship is steadily on the rise and more people are looking to spend money on black-owned businesses. And following stories of mistreatment and racial discrimination against African Americans across the U.S., I believe that taking the steps necessary to ensure that our money is being spent where it will be appreciated is long overdue.

In addition to the Official Black Wall Street app, which was created by Mandy Bowman for consumers to buy black and business owners to sell black, there is yet another U.S.-based directory for black-owned business to be excited about. Stephenetta Harmon, Editor & Digital Media Director at Hype Magazine has launched Sadiaa, an online directory for beauty and hair care.

According to Our BK is a comprehensive digital platform that aims to be a one-stop hair and beauty resource, including business profiles, news, events and product reviews. Sadiaa has listed more than 200 businesses, including over 100 black-owned beauty supply stores, with plans to grow exponentially throughout the year. The site offers both free and paid listing options for black-owned businesses.

You also have the option to submit a business to the website’s directory.

“I have met women all over the country, who like me, are not just searching for where to get our hair done, but all aspects of beauty — from where to find Black-owned beauty supply stores and hair care brands to fashion and dermatologists,” Harmon said in a press release. “We were all frustrated to learn that a directory dedicated to black beauty didn’t already exist in the US. That’s why I created Sadiaa – to make beauty easy and accessible.”


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