The 61st annual Grammy Awards took place on Sunday (Feb. 10) and it was a ceremony dominated by female performers and presenters. First-time host, but fifteen-time Grammy award winner Alicia Keys not only opened the show by walking on stage to her 2007 hit single, “Superwoman,” which won a Grammy award for Best Female R&B Vocal Performance in 2008, but she also welcomed to the stage Lady Gaga, Jada Pinkett-Smith, Jennifer Lopez, and former First Lady Michelle Obama.
The lineup of performers included Cardi B, Lady Gaga, Brandi Carlile, Jennifer Lopez, and Janelle Monáe alongside Dolly Parton, Diana Ross, and a tribute to Aretha Franklin, which featured Yolanda Adams, Fantasia, and Andra Day. While there was no shortage of female star power at Sunday night’s event, here at Live Civil, we wanted to take a moment to also acknowledge the female star power behind some of the night’s biggest winners from Cardi B and Dua Lipa to Future and Kendrick Lamar!
Marsha St. Hubert
Senior Vice President of Urban Marketing, Atlantic Records
One of the most talked about wins of Grammy night was Cardi B being awarded the Best Rap Album for her debut release, ‘Invasion of Privacy.’ Cardi B made history by becoming the first female solo artist to win the award. During her acceptance speech, Cardi thanked her team for their hard work and dedication, including Atlantic Records Senior Vice President of Urban Marketing, Marsha St. Hubert, whose work with Cardi B helped her to claim a #1 album on the Billboard charts.
With more than fifteen years in the music industry, Marsha St. Hubert got her start as an intern for Lyor Cohen at IDJ in 2002. However, in 2004, Cohen left IDJ for Warner Music Group (WMG) but asked St. Hubert to join him. Shortly thereafter, Marsha went to work as an assistant for Atlantic Co-Chairman & CEO Craig Kallman. From there, she advanced to A&R Operations Manager.
Serving as a Project Manager for Atlantic Records in 2007, Marsha St. Hubert helped to develop breakthrough projects by artists such as Wiz Khalifa, DJ Drama, and Lupe Fiasco. Following a two-year departure from Atlantic to work at Epic Records, Marsha returned to the label in 2014. It was then that she was able to begin working on new campaigns for Gucci Mane, Missy Elliott, Kodak Black, and PNB Rock, just to name a few.
Marsha took to Instagram to post a clip of Cardi B’s acceptance speech with the caption, “You’re welcome! It was a long road traveled to get here. Some days were great. Some days were… well… not! But you always showed up and showed out! Your career trajectory is now the new blueprint. I’m proud of you. I’m proud of me. I’m proud of US!”
Senior Vice President of Marketing, Warner Bros. Records
With an extensive resume detailing over twenty-five years of experience in the music industry, Kirdis Postelle started out working as an administrative assistant in the artist development office of LaFace Records in 1992. Working with industry moguls and founders of LaFace Records, L.A. Reid and Kenneth “Babyface” Edmonds, it is there that Postelle says she learned the basics of the music industry and it has helped to guide her career to where it is today.
“My first job was as an administrative assistant at LaFace Records in Atlanta,” Kirdis says. “Working at LaFace was like music industry boot camp. I worked long, hard hours and learned a lot of the basics that have guided my professional career to date.”
For the next seventeen years, Kirdis would work under Dr. Dre’s Aftermath Entertainment, managing multiple divisions of the company. Like her experience working at LaFace, Kirdis was able to take what she learned and applied the next several years that she would spend as a veteran music executive.
“One of the most important lessons I learned working for Dr. Dre for 17 years was: Always strive for excellence,” she says. “He would set the bar for us so high that in most instances we couldn’t reach it, but when we did the results were extraordinary. He also taught me not to be afraid to walk away from or let something go that didn’t meet the standards we’d set.”
She continued, “[Dr. Dre also taught me to] never take no for an answer, even from him. People tend to work from ‘no’ as a default position. I learned that a compelling argument, new information or enough money was often enough to turn a no to a yes. I can count on one hand the number of times I had to tell Dre something couldn’t happen.”
During her time at Aftermath Entertainment, Kirdis Postelle worked with artists such as Eminem, The Game, and Best Rap Performance Grammy winner for “King’s Dead,” Kendrick Lamar. Today, Kirdis Postelle serves as the Senior Vice President of Warner Bros. Records where she develops and implements marketing strategies for artists such as Andra Day, Lil Pump, and Best New Artist Grammy winner Dua Lipa.
Brand Manager, FreeBandz
From opening men’s clothing boutique Fly Kix ATL nearly ten years go to serving as the Brand Manager for Future and his Freebandz label, Ebonie Ward is certainly a well-known name throughout the Atlanta music scene. Ward was able to get her foot in the door of the music industry by hosting curated music events and in-store appearances with artists such as Kendrick Lamar and Future early in their careers, according to Atlanta Magazine. Today, Ebonie Ward serves as the Brand Manager for Grammy award-winning rapper Future, who took home the award for Best Rap Performance alongside Kendrick Lamar, Jay Rock, and James Blake for “King’s Dead.”
“I basically oversee his image in its entirety,” Ward says of her current role as his brand manager.
In 2017, Ebonie got her first official recognition as a creative director on Future’s self-titled and Hndrxx albums.