In an effort to bring awareness to and promote environmental change, H&M USA and Environmental Media Association (EMA) have partnered up in support of H&M’s Garment Collecting initiative.
Launching their clothing collecting initiative in 2013, H&M became the first fashion company to do so worldwide to ensure fewer garments end up in landfills. Through the program, the clothing retailer has been able to collect 163 million pounds of textiles globally. To help spread the word on the importance of promoting environmental progress, they’ve called on celebrities such as Malin Akerman, Constance Zimmer, Emmanuelle Chriqui and Karrueche Tran.
“The Environmental Media Association is proud to partner with H&M to support the Garment Collecting initiative and provide visibility on such an important program that aims to divert millions of pounds of textiles from landfills,” says Debbie Levin, CEO. “Helping people learn about alternatives for their unwanted textiles is an important and exciting step in creating a positive impact on our planet for a more sustainable future.”
If you want to become a part of the environmental change, H&M encourages you to drop your bag of unwanted clothing in the recycling box at your local store. All textiles are welcome – any brand, any condition – even odd socks, worn-out T-shirts and old sheets. The textiles are then sent to the nearest recycling plant, where they’re sorted by hand. For every bag of textiles you drop off, you’ll receive a discount card for 15% off your next in-store purchase!