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Google & National Business League Announce Partnership To Help Grow Black Businesses

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If you’re a black business owner looking to grow or transition into the digital economy, this will be good news for you. The National Business League (NBL) and Google have partnered to help increase the growth of black businesses on a global scale through technology.

According to Black Enterprise, the partnership will provide training programs, mentorships, workshops, and technology access to black and minority-owned businesses. National Business League President and CEO Ken Harris said black businesses have a large technology gap that needs to be closed. In an effort to close that gap, Google and the NBL are working to not only provide black businesses with the tools needed to be successful in the digital economy but also provide them with resources to grow and generate more revenue in America and internationally.

“For black businesses to be able to compete and grow their market share, technology is absolutely critical in that development,” Harris says.

According to Harris, the National Business League has over 15,000 members. He hopes to reach a goal of one million in the next two years, considering black-owned businesses are growing at such a rapid speed. The most recent U.S. Census data lists black-owned women businesses as the front-runner. However, many of those businesses don’t have the technology infrastructure needed to sufficiently grow. So, the partnership will allow them to reach new markets and help companies diversify into new industries and sectors.

Through the program, businesses will get a free website, domain name, e-mail address along with search engine optimization gadgets. They will also have full access to Google’s cloud-based G Suite, including Gmail, Docs, Calendar, and other services.

The program kicked off Monday (Nov. 19) in Detroit, where the NBL is based. Next year, regional hubs will also be launched in Atlanta, Los Angeles, and Washington, D.C., with the year 2020 expecting an expansion of over 365 of the trade group’s business leagues nationally and internationally.

“Google’s mission is to organize the world’s information, making it usable and accessible,” said Google’s Director of Community and Business Inclusion Chris Genteel. “We can’t get there without the black community. Period.”

The National Business League’s tech-enhanced website powered by Google will be launched early next month.


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