“Breaking Barriers and Building Confidence!” is the tag-line of ForBrownGirls’ latest ongoing online campaign that invites women with darker skin complexions to submit and showcase a photo of them rocking a red lip (www.darkskinredlip.com). Since April, the organization has been promoting this project through social media and word of mouth to help put an end to the notion that women of a darker hue don’t look attractive wearing bright colors, in particular, red lipstick. Along with abolishing that stigma, the project will serve as inspiration to any girl or woman who have given into this stereotype and shied away from wearing a red lip.
For Brown Girls shared:
So far, we have collected over 400 photos from women everywhere proudly (and beautifully of course) showing off their pout-different shades and brands of reds! In viewing such images, a darker skinned girl who is hesitant to try a red lip will find the confidence to step out of her comfort zone, disregarding the opinion of anyone else. The project has received much support and we look forward to reaching our goal of having 1,000+ women participate. We will be hosting red lipstick giveaways until we reach our goal. In an effort to better understand the feelings, attitudes and experiences of women relating to this issue we have also created a brief survey for participants to complete which has received numerous responses as well.
LIVECIVIL is an advocate for empowering women of all complexions. We encourage women reguardless of what complexion they are to be bold, be beautiful and WEAR YOUR RED LIPS!
To submit, all one has to do is simply send one clear photo of them wearing red lipstick to email@example.com including their name, state and brand/name of lipstick. Be sure to also invited to follow the project via social networks using the hashtag #DarkSkinRedLip.
Recently Live Civil’s Karen Civil was scene rocking red lips at Rico Love’s EP Listening, With Ebro Darden & Bevy Smith.