Things got wild an crazy last night in New York as one of the world’s favorite video viewing sites hosted the first ever Youtube Music Awards. The theme of the show was to be spontaneous and unscripted from start to finish while incorporating the audience into just about every aspect. With performances from the likes of Eminem to Lady Gaga this was the ticket for Sunday night.
Unlike other awards shows, the Youtube Music Awards is decided entirely by the public based on views, and the winners and nominees were all indisputably the cream of the crop. With challenges like eating through cake to find the winner of a category, these awards, which were streamed around the world, were almost a mix between TRL and a 90’s Nickelodeon game show. Best of both worlds right!? Well the winners are in and we’ve got their names and vids for you right here!
YTMA Youtube Breakthrough – Ryan Lewis & Macklemore
YouTube Breakthrough recognizes the biggest breakout acts on YouTube, based on artists with the highest growth in views and subscribers over the past year.
Response of the Year – Lindsey Sterling and Pentatonix
Response of the Year recognizes the best fan remixes, covers or parodies, based on your views, likes, shares, and comments.
Innovation of the Year recognizes some of the most unique concepts and creators in music videos on YouTube this year.
Video of the Year recognizes this year’s biggest videos, based on what you watched, shared, liked and commented on.
Artist of the Year honors the biggest acts of the last year on YouTube, based on total number of views, likes, shares, comments and subscribers.