Although Africa has a population well over 1 billion people, only 120 million of them are using Facebook. Just like any company with a mission and a goal, Facebook execs saw this as a growth opportunity and refused to pass it up.
Next month Facebook will open offices in Johannesburg, South Africa where they will focus on developing their next billion users. According to Bloomberg Business, “The sales office will be headed by Nunu Ntshingila, 51, chairman of WPP Plc’s Ogilvy & Mather agency in South Africa, who will oversee Facebook’s business in the region.”
Africa currently doesn’t have internet connections as advanced and complex as North American’s which will make their goal a little harder than they originally thought. But of course, they’ve already developed a plan that should help in this mission.
“To win over consumers concerned about the cost of data or who live in areas with lousy signals, Facebook is partnering with mobile-phone companies to offer what it calls Internet.org, which gives people free airtime when they access Facebook and a few dozen other selected websites. And it will soon introduce Facebook Lite, a low-bandwidth app that uses just a fraction of the data of the standard application. “
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