Elaine Welteroth has officially been named editor in chief of Teen Vogue!
Welteroth has been a part of the Teen Vogue team, holding the title of editor and overseeing the title with digital director Phillip Picardi and creative director Marie Suter.
As editor in chief, Welteroth’s job is to expand Teen Vogue’s presence through new consumer experiences and products. Welteroth prides herself on being the bridge and not the divide when it comes to diversity and inclusion.
“Elaine is incredibly in tune with the Teen Vogue audience and has used that unique insight to engage and connect with her readers on a very personal level. Over the last year, she has demonstrated a fearless leadership in her pursuit to make Teen Vogue the voice of a new generation, and we look forward to all she will accomplish in her expanded role as Teen Vogue’s new editor in chief.” – Anna Wintour, artistic director of Condé Nast and editor in chief of Vogue
Welteroth and her colleagues have given Teen Vogue’s content a unique political and cultural energy that has been noticed by journalists outside of the fashion and beauty world.
In December, Dan Rather called out Teen Vogue for their viral op-ed called, “Donald Trump Is Gaslighting America.” Website traffic skyrocketed to 7.7 million visitors last month, from three million a year earlier. This traffic continues to expand and has now reached 9.2 million views, according to Conde Nast.
Welteroth’s is more than deserving of this position and her amazing work has numbers to back it up.
Keep sprinkling #blackgirlmagic over there at Teen Vogue!