Beauty brand EDEN BodyWorks launches a new campaign to highlight the versatality, strength and nature of women with their Beyond The Label initiative. The campaign aims to declassify women, abandoning labels placed on them by society. The EDEN BodyWorks feuled campaign will begin for Women’s History Month, recognized in March.
“Beyond the Label was created to encourage women and the communities they thrive in to look past social constructs and celebrate every facet of their being.”
The series begins with an intimate dinner, featuring women of different paths. The brand will celebate their contributions to the world, address the challaenges they face and affirm the success experienced beyond labels placed on them by others.
On February 28th, the “Beyond the Label” dinner series will kick off in Los Angeles with special guests including celebrity hair stylist Felicia Leatherwood, fitness expert Lita Lewis, founder of My Fab Finance Tonya Rapley-Flash, Assistant Professor, University of California, Dr. Constance Iloh, author and founder of karmabliss.com Devi Brown and Kiki Ayers founder of Ayers Publicity.
Beyond The Label will also craft original video content and launch an interactive website featuring a closer look into the lives of each guest featured and an opportunity for women across the globe to share their own compelling stories.
Glass ceilings are made to be broken, so we shatter them every day. From the home to the boardroom, women around the world continue to create their own paths and define victory on their own terms,” said EDEN BodyWorks Founder, Jasmine Lawrence.
Living beyond NICU. __ Becoming a mother hit my bucket list later in life (started getting the itch after 35) and dating with a purpose was now a mandate, not simply a thought. Becoming a mother at 24 weeks during my pregnancy was unexpected and life altering. It catapulted our lives and shook my faith to its core as I watched our son fight for his life month after month. BUT God! __ Ten months after he was born, we were able to take our son home. This journey hasn't been easy. There have been a lot of moments of "why" and days that we will never understand the full plan for his/our lives. We do believe that many are called, but few are chosen so this path is one that God destined for our home, our family. __ Living beyond NICU sounds easy when you've left the hospital and are home. It's really a mindset for me. I had to release all the fears of caring for my son, of how the world would receive him, of how he could thrive if I couldn't be there. I thanked God for a year of no hospital stays recently. I thanked God for the power to move on and enjoy where we are. I thanked God for letting me go beyond caring for him and refocusing energy on being the best me – for him and me! I am living beyond NICU! #beyondthelabel #nofearonlyfaith -@browngirlmktg __ Thank you @browngirlmktg for sharing your inspiring story! Head to GoBeyondTheLabel.com to download + post your image on social media using the hashtag #beyondthelabel. #LinkInBio #EDENBodyWorks