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Dwyane Wade and Gatorade Collaborate for ‘The Sound of Hope’

Much has been said about Dwyane Wade’s return to his hometown as a member of the Chicago Bulls. While his consistent play on the court and improved three-point percentage are highlights in ESPN headlines, Wade is looking to use his voice and presence as an effective tool for change. One of the efforts presented from Wade is a short film called Sounds of Hope, a collaborative project with Gatorade.

Sounds of Hope serves as a metaphor for the superstar shooting guard’s use of basketball. Centered on the sound of dribbling, the video displays Wade’s way of maintaining a focus on his goals and sidestepping negative influences.

The effort of Gatorade stretched beyond supporting the video by reaching out and donating to the Willie Mae Morris center in Chicago, the facility is named after Wade’s grandmother and is the hub of his city efforts.

Sounds of Hope campaign is a component of a Wade’s full plan to give back to his hometown by working with partners like Gatorade. One of the efforts is “Spotlight On,” a program set to encourage inner city youth who are making good decisions and allowing people in a variety of professions to showcase their achievements.

Check out the ounds of Hope video from Dwyane Wade and Gatorade below.


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