Doritos, the vibrantly flavored tortilla chip has announced they are working on a girl version of their popular snack.
During an interview with the Freakonomics Radio show, Indra Nooyi, PepsiCo CEO explains that the a Dorito for women is in development. The women’s Dorito would be more quiet to consume. The business executive does not believe many women eat the tortilla chip snack.
“…As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth because they don’t want to lose that taste of the flavor and the broken chips in the bottom. Women would love to do the same but they don’t. They don’t like to crunch too loudly in public. And they don’t like to lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
Nooyi continues to explain how her women friendly Doritos would have traditional Dorito flavor without the loud crunch and come in bags small enough to fit in a purse. Her inference of women not eating Doritos is not only wrong, it is based on age-old sexist beliefs that women should be seen not heard.
The chip made for girls pushes the idea that women should be silent and neat, despite men who are welcome to have a field day with any food they please. The sexist snack has projected the belief that women are too loud. In the day and age of political movements lead and historically the movements pioneered by women would never have been accomplished if women were forced to remain silent. Gendering a snack is a microagression against women and stereotypes an entire gender to fit a mold that has been broken for centuries.
In the dawn of a millennial feminist wave where women across all industries are rising against patriarchy. Women being loud and vocal, speaking out against sexual abuse and intimidation, women’s reproductive rights and pay equality are vital to a new age movement resulting in groups and organizations bringing women and men together in partnership.
Following the rise of #MeToo being used for victims to tell their stories of sexaul trauma in Hollywood and other professional fields. One aspect of the #MeToo movement is the women who speak out, loudly, being heard and seen, standing in the face of their abuser, refusing to be silenced any longer. Most recently, superstar actresses Taraji P Henson sand Halle Berry have spoke out about talent manager, VIncent Cirrincione, who has managed both actresses, sexual assault allegations.
“Everyone knows how difficult this Industry has been for women and my hope is that all of these unspeakable events ignite triue change in the treatment of women in this entertainment business.” says Henson in a statement uploaded to Instagram.
Halle Berry also uploaded a statement on Instagram.
“Yesterday I was saddened by the allegations against my former manager, VIncent Cirrincione, but today I’m sick after reading the horrifying detailed accounts of his abuse towards 9 women.” says Berry
This is why the woman’s Dorito is an outdated and sexist idea. If women are pushed to be quiet, the gross behaviors of many would go unnoticed and the traumatic cycle continues. PepsiCo has since denied developing a quiet chip for women.