I’m not making this up: Crayola is making makeup.
Yep, in a partnership with young adult retail brand ASOS, Crayola now has a line of 58 vegan and cruelty-free beauty products, which includes includes 58 colorful products that come in a whopping 95 shades, including shimmering highlighters, neon mascaras, and an array of face crayons — which look super similar to Crayola’s actual crayons, but these are probably better for your skin than pigmented paraffin.
Elle notes the collection is “gender fluid,” citing a press release about the line from ASOS. They also note that both men and women are shown wearing the product in the campaign’s photos.
And no, you can’t just use real crayons as makeup. They’re not “designed, tested, or approved” for that purpose, according to the crayon giant’s website.