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Costume Designer Shiona Turini Collaborates with Barbie on Diverse New Fashion Campaign

By Posted on 1 2 m read

Stylist Shiona Turini is styling Barbie dolls for a digital campaign during Black History Month.  The collaboration will consist of the fashion guru styling a diverse group of dolls for the Barbie instagram.

Her four-part campaign showcases a doll in a wheel chair, plus-size and curvy dolls, dolls with Afro hairstyles, traditional braids, wigs, bald heads and more.  Additionally each collection has different looks inspired by Turini’s own personal style, life, and career.  The four collections are: all black, monochromatic, all-red, and Queen and Slim inspired.


On Instagram, the Queen and Slim costume designer said, “ I grew up obsessed with @barbie and while she was one of my first fashion icons, I clearly remember searching shelves for a doll that looked like me and coming up empty handed. The first black Barbie was introduced in 1980 – in a sparkly red dress with an Afro pick in her hair. Here she is, on her customized throne, surrounded by friends created and styled by me. I hope other young children, and adult Barbie lovers, are as excited to see themselves reflected in these dolls as I am. Thank you @barbiestyle – for collaborating with me to create barbies with braids, finger waves and everything in between. Chicks by the layers, all different flavors. And even a curvy doll, in a crop top, with waist length twists. Baby Shiona is PROUD. Representation matters and I’m so grateful to be a part of this moment.”


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