Among the many recent announcements made by Apple, from the new devices, software and product line (5C), this news may come as a bit of a surprise. Joining Tim Cooks Executive C-Suite as the first woman on-board, Angela Ahrendts has left her post as CEO of Burberry to become the new Head of Retail for Apple’s online and in-store shopping experience.
At first glance this might not seem like a logical choice, but when considering Apple’s desire to transition from tech giant to high end luxury brand, it makes perfect sense. A bit of background, while at Burberry, Ahrendts took a 150 year fashion house who’s name had been severely diluted and became the lead of the team responsible for tripling revenue to $3 Billion and creating a stock return of 300%.
These are the types of numbers that Angela has behind her, but she’ll definitely have her work cut out for her once she steps into this new role. There’s also the female demographic that Ahrendts will be able to realize and cater to within new Apple retail procedures. “They’ve brought in someone who doesn’t think like an electronics retailer,” said Kathy Gersch, executive vice president at leadership consultancy Kotter International. “When the Apple store was developed, it was outside of the box. They have to keep evolving that experience or it gets stale.”
With all eyes on Angela, we’re expecting great things from this woman as she’s already made a big move for girl power and what we anticipate will be a big move for Apple’s retail experience. Head over to Forbes.com now to read her full feature.