Miss Jamaica, Davina Bennet Lands Natural Hair Campaign With Shea Moisture

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Davina Bennett, Miss Jamaica and 2nd runner up for Miss Universe made waves when she rocked her all-natural afro during the glamourous competition.  Constantly using her platform to empower black women to embrace the beauty of their kinky and curly textures, Bennett recently became the first ever face of Shea Moisture for their “Jamaican Black Castor Oil” line.


When Davina Bennett stunned the audience and lit the internet on fire with her natural hair and commanding presence. The Miss Universe pageant is a rare host of afros and Bennett chose to take a step forward to change that narrative. Following the beauty pageant, Bennett continued to highlight natural crowns. She began using the hashtag #AfroFriday and uploaded pictures of users, tagging photos of their natural hair with the hashtag.

Shea Moisture and Bennett seem to make a perfect pair as both the brand and the beauty celebrate beauty of all shapes, shades and sizes. Becoming the first ever face of the Jamaican Black Castor Oil line is sure to be the first in a long list of future campaigns led by Davina Bennett.


MAC Cosmetics & Nicola Formichetti Team Up For Makeup Collab

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Beauty lovers, we’ve got some exciting news for you!

If you love MAC Cosmetics and Nicola Formichetti, you’ll soon be able to enjoy two for one as the cosmetic company and style icon have teamed up to bring you MAC x Nicopanda. The makeup collaboration, which comes in the packaging of Nicopanda’s adorable signature bear head, features lip glosses, matte lipsticks, makeup brushes, eyeshadow palettes, and more.

During a recent interview with Teen Vogue, Nicola dished on why he decided to tap into the beauty world, stating “Nicopanda is about youth — the new generation. The brand is always about trying new things, sharing and creating new ideas, so I wanted to tackle the beauty world with Nicopanda. A cosmetics collaboration with MAC is a natural partnership.”

He also states that this is not his first time working with MAC Cosmetics as they have colloborated on campaigns and projects in the past, including Lady Gaga’s Viva Glam campaign. He adds, “They have always been very supportive of me and my creativity. It was a natural progression to create product together with Nicopanda. They are like family, and we really trust each other.”

MAC x Nicopanda launches April 5th on MacCosmetics.com and in MAC stores and Macy’s on April 11th!

EDEN BodyWorks Launches “Beyond The Label” Women’s Empowerment Initiative

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Beauty brand EDEN BodyWorks launches a new campaign to highlight the versatality, strength and nature of women with their Beyond The Label initiative.  The campaign aims to declassify women, abandoning labels placed on them by society.  The EDEN BodyWorks feuled campaign will begin for Women’s History Month, recognized in March.

Beyond the Label was created to encourage women and the communities they thrive in to look past social constructs and celebrate every facet of their being.”

The series begins with an intimate dinner, featuring women of different paths. The brand will celebate their contributions to the world, address the challaenges they face and affirm the success experienced beyond labels placed on them by others.

On February 28th, the “Beyond the Label” dinner series will kick off in Los Angeles with special guests including celebrity hair stylist Felicia Leatherwood, fitness expert Lita Lewis,  founder of My Fab Finance Tonya Rapley-Flash, Assistant Professor, University of California, Dr. Constance Iloh, author and founder of karmabliss.com Devi Brown and Kiki Ayers founder of Ayers Publicity. 

Beyond The Label will also craft original video content and launch an interactive website featuring a closer look into the lives of each guest featured and an opportunity for women across the globe to share their own compelling stories.

Glass ceilings are made to be broken, so we shatter them every day. From the home to the boardroom, women around the world continue to create their own paths and define victory on their own terms,” said EDEN BodyWorks Founder, Jasmine Lawrence.





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Living beyond NICU. __ Becoming a mother hit my bucket list later in life (started getting the itch after 35) and dating with a purpose was now a mandate, not simply a thought. Becoming a mother at 24 weeks during my pregnancy was unexpected and life altering. It catapulted our lives and shook my faith to its core as I watched our son fight for his life month after month. BUT God! __ Ten months after he was born, we were able to take our son home. This journey hasn't been easy. There have been a lot of moments of "why" and days that we will never understand the full plan for his/our lives. We do believe that many are called, but few are chosen so this path is one that God destined for our home, our family. __ Living beyond NICU sounds easy when you've left the hospital and are home. It's really a mindset for me. I had to release all the fears of caring for my son, of how the world would receive him, of how he could thrive if I couldn't be there. I thanked God for a year of no hospital stays recently. I thanked God for the power to move on and enjoy where we are. I thanked God for letting me go beyond caring for him and refocusing energy on being the best me – for him and me! I am living beyond NICU! #beyondthelabel #nofearonlyfaith -@browngirlmktg __ Thank you @browngirlmktg for sharing your inspiring story! Head to GoBeyondTheLabel.com to download + post your image on social media using the hashtag #beyondthelabel. #LinkInBio #EDENBodyWorks

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ICYMI: Angela Simmons Channels R&B Legends For Black History Month Beauty Campaign

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Angela Simmon’s latest campaign with Yummy Extensions imagines her as some of R&B’s most legendary voices.  Simmon’s serves looks as Janet Jackson, Sade and Beyonce as the beauty brand’s brand new ambassador.  The campaign honors these women as not only beautiful but also iconic talents and legendary musicians.

Simmon’s recreated the high ponytail, powerful presence of Janet Jackson’s Control album.  For Sade, she captured the sultry vibes of the Love Deluxe album.  Simmon’s and Yummy Extension’s went for one of Beyoncé’s most recognizable covers, her solo debut Dangerously In Love. 

Check out the shots below:


Amy Deanna Is CoverGirl’s First Model With Vitiligo

CoverGirl has stars such as Issa Rae and Ayesha Curry on their brand roster and the brand continues to highlight diverse representations of beauty with their chosen models. Amy Deanna becomes the first model with the skin condition vitiligo to model for the brand.


The commercial launched with CoverGirl’s #IAmWhatIMakeUp campaign, which pushes for a more accepting and welcoming beauty industry. Celebrating the power to be who you are and who you want to be, CoverGirl continues to prove “Why try to blend in when you can choose to stand out?” says Deanna during the commercial.

Vitiligo is a skin condition that causes skin to develop patches, lighter in color than a majority of the skin. Popular runway and fashion model Winnie Harlow also has this disease.

“The fashion and beauty industry sometimes feels like a private party that only a select few get invited to,” says Deanna during an interview with PEOPLE.

It’s very you can’t sit with us.’ To me, that is not progressive. We have to be more inclusive. Diversity is important. Representation is important. Inclusivity is important—not just for people of different backgrounds and ethnicities, but also people of all sizes. That’s why I was so excited to partner with CoverGirl on this project. Beauty comes in all shapes, sizes, colors, etc. Let’s face it, together we are a mosaic—that in itself is beautiful. We should celebrate that.”

Watch her CoverGirl commercial below.




Beauty Vlogger Nyma Tang To Design Custom Lipstick Shade With M.A.C Cosmetics For Darker Skin Tones

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We are all aware of the beauty industry is super late in acknowledging and recognizing women of color but thankfully times are changing. Fenty launched with a variety of products that cater to women of darker skin and now the game has been changed for eternity.

By the looks of it, major companies are getting it together and hopping on board. Nyma Tang who is a beauty vlogger who has been advocating for this change is apart of this movement. The blogger announced via Instagram that she will be creating her own custom lipstick shade with M.A.C Cosmetics.

“I created my dream red lipstick and I can’t wait to share it with you guys,” Tang wrote in an Instagram post.

Tang launched a new YouTube series called “The Darkest Shade” in 2017. This series involves Tang taking the darkest color of foundations and cancelers and matching it to her own complexion to see if it is a good for her skin tone. Her channel challenges beauty standards and brands and showcases the truth about what is available for women of darker skin tone. We’re looking forward to this lipstick drop.

Continue being an inspiration to beautiful black girls Tang!



Lori Harvey Lands Spokeswoman Deal As New Face Of Pat McGrath Labs

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Lori Harvey, a supermodel on the rise in the fashion industry has joined iconic makeup artist and businesswoman Pat McGrath.  Harvey, who got her standout start during men’s fashion week 2017 in Milan has tapped into the commercial market with this major campaign.

Although raised in a Hollywood adjacent lifestyle, Harvey says she was able to have a normal childhood.

“My parents did a good job of keeping us out of the spotlight and letting us have a normal childhood so we could be kids and not live life under a microscope…They let us decide if we wnated to be in the industry” says Lori Harvey to Vogue.

Parented by comedic superstar Steve Harvey and wife Marjorie Harvey, Lori Harvey grew up with access to glamourous behind the scenes moments. Often traveling with her mother, Lori Harvey watched as MUAs prepped Marjorie Harvey for events and frequently went to the bathroom and imitated those looks on herself.

Harvey stars in the newest video for Pat McGrath Lab’s #InTheMirror series which celebrates new eye and lip products. The Mothership IV: Decadence Eye Palette and new MatteTrace lipstick shades all co-star with Lori Harvey in the sultry advert. McGrath and Harvey became acquainted during fashion week where Harvey remembers McGrath taking great care of her.

While this partnership is new, 21 year old Harvey is no stranger to Pat McGrath Lab’s product. Lori Harvey reveals she has been a long-time fan of the high-end makeup brand. The Skin Fetish highlighter in “Golden” is one of her favorite products.

“When she wanted to work together it was a such a dream come true because she’s always been one of my biggest beauty icons.” remarks Harvey.

Pat McGrath shares similar exciting sentiments about Lori Harvey.

“Lori is an obvious muse. She’s a true beauty who radiates with effortless glamour and has such a rare energy.

Take a peek at Lori Harvey slaying in Pat McGrath Lab’s #InTheMirrorSeries below:

‘Flexin My Complexion’ Founder Kheris Rogers Stars In Nike Ad

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Kheris Rogers made internet waves when her older sister revealed that she was bullied for her darker complexion by other children at school.  At 11 years old, Rogers made the choice to embrace her beauty and not succumb to the teasing and taunting. Rogers created her own fashion line, showed at New York Fashion Week and began flexing her complexion, inspiring many of all ages across the country.

Today, Kheris Rogers remains diligent to her mission of promoting self-love, and anti-bullying.  Rogers kicked 2018 off by sharing her first Nike ad.

“Let’s all make 2018 the year of ‘doing.’ In less than a year, I went from feeling bad about myself because I was being bullied for how I looked to loving myself completely and following my dreams. I encourage you all to ‘do’ what makes you happy and believe in yourself that you can make your dream a reality!” writes Kheris Rogers in her Instagram caption.


While this is the first Nike ad Rogers appears in, it is sure to not be the last. The young queen has a promising future in fashion, business and continues to leave an essence of black girl magic wherever she goes.


Aisha Mohamed Adds Black Girl Magic To Classic Van Gogh Paintings

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London artist Aisha Mohamed takes classic art and envisions them with black women instead of the European silhouettes originally painted. The 22 year old digital artist tweeted images of her interpretations and they were a hit to people across the world.


During an interview with Buzzfeed, Mohamed explains the concept and the importance of the artwork.

“I couldn’t help but notice that I never saw myself reflected in any of my favourite pieces. It was an isolating feeling. In a way, this piece was about reclaiming this very white space and saying, ‘We’re here and we’re beautiful.” she says.


Her first piece was an image of Aya Jones and after it was finished, Mohamed was still unsure about the entire project.

“It was the first one I did, and at the time I was still very unsure about the concept and where I was going with it…After making it, I knew I had to make a collection. There was something so striking about it and I wanted to recapture it as many times as I could.”


Mohamed who now sells her artwork continues to create art where black women are featured as beautiful.  Keep up with with the artist on Twitter . 

Miss Jamaica Davina Bennett Celebrates Natural Hair With #AfroFriday Takeover

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Miss Jamaica Davina Bennett slayed the stage at the 2017 Miss Universe pageant wearing her natural afro and wants to encourage and empower other women to do the same.  December 1st, Bennett began using the tag #AfroFriday and amplified visibility of natural kinky and curly crowns on Instagram.

Wearing her natural hair while participating in an international pageant, Bennett was flooded with comments on her grace and beauty.  Davina Bennett competed so well, unofficial social media judges were not pleased as she was crowned second runner up. Fans created the hashtag #MissJamaicaShouldHaveWon.  Although she did not win, Bennett continues to shine her light on and off the stage.


Davina Bennett who’s philanthropy extends to many causes including anti-bullying campaigns and deaf awareness highlights an important issue in the beauty industry. Many times, afros and kinky or coily textured hair is deemed unfit, unprofessional and unattractive by societal standards. Competing and excelling in the a global pageant while wearing an afro breaks away from the extensions, and straightened hair, popular among black women in pagentry.

With #AfroFriday the push for seeing the beauty in all natural hair continues. Bennett not only uploaded her own fro, yet shared many fans who participated in the uplifting movement. Check out her Instagram page here for a healthy dose of black girl magic.

Aja Naomi King Joins The L’Oréal Paris Family

Aja Naoimi King, a rising actress in television and film joins the L’Oréal Paris family as their newest celebrity correspondant.  King who currently stars in ABC’s ‘How To Get Away With Murder’ will lead digital, print and television advertising campaigns for not only cosmetics but also hair and skincare.


King, excited about her new career move with L’Oréal has her mom to thank for her love of beauty and cosmetics and can remember watching her mother’s beauty routine in her youth.

“Growing up, I watched my mom apply her makeup in the morning and wanted so badly to be part of that daily ritual with her. Seeing how much she enjoyed putting makeup on, including her go-to L’Oréal Paris Colour Riche Lipcolour, inspired me to love makeup as much as she did,” says King.

King’s first campaign will be for True Match Lumi Glow, a new collection that aims to create an effortless glow for consumers, including glow boosting drops, and bronzers.  Aja Naomi King will also serve as a presenter at the L’Oréal Paris Women of Worth celebration, an annual event celebrating the inspirational lives of 10 women making a difference in their communities.


Aja Naoimi King’s enthusiam is reciprocated by L’Oréal.

“In welcoming Aja to the L’Oréal Paris family, we are thrilled to strengthen our diverse roster of spokeswomen and further connect with a younger generation of consumers…Aja has openly and powerfully shared her journey to overcoming feelings of self-doubt and as such, inspires others to embrace their own beauty and self-worth. She is incredibly talented, accomplished and most importantly, fully understands and embraces our brand philosophy of ‘Because You’re Worth It'” says Tim Coolican, President, L’Oréal Paris USA.





Gabrielle Union Laces Up News Anchor Who Was Told Her Dresses Were Too Tight For Her Pregnant Body

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Gabrielle Union who recently played a news anchor and journalist on her hit show ‘Being Mary Jane’ recently sent some of her pieces from her New York and Company Collection to Demetria Obilor. Demetria, a 26-year-old reporter for ABC affiliate WFAA was body shamed for wearing dresses that showed her beautiful curves on the air.  “YOU are the real-life Mary Jane… A go-getter news anchor who dresses DOPE and doesn’t give a s*** what everyone else thinks,” Union wrote to Demetria on Instagram. “Keep on kicking a– and taking names queen. We love you just the way you are! And since you slay everything you wear, I’m sending you a bunch of pieces from my @nyandcompany collection and some credit for extra pieces!”

There are many “Demetria’s” on television who go through public ridicule every day because they aren’t fitting into “society” standards of what women should look like on TV. On Wednesday, Union spotlighted Laura Warren,  a news anchor for NBC affiliate WRDW in Augusta, Georgia. Warren was criticized while she was pregnant. A voicemail was left by a viewer saying, that they were “disgusted” and that she was wearing “too right outfits” that showed too much of her growing stomach.

“I consider myself a confident, pretty secure, independent, woman,” Warren wrote on her personal blog. “Why was I letting this one ridiculous, negative comment ruin my whole day? I’ve gotten dozens of compliments from viewers saying nice things about my pregnancy, why was this the one that stuck?”

Warren plans to focus on the positive like Demetria and they both will forever be an example for future news anchors.

“I’m going to say as many nice things as I can to as many people as I can, and I’m going to do it in a dress that fits these beautiful new curves with my ‘watermelon’ stomach showing.” – Laura Warren

Rock the hell out of those curves and those dresses ladies!