As the vegan lifestyle continues to grow and more people are choosing a healthier diet, it is refreshing to see the wide variety of choices now being made available to those who have opted for clean eating.
As a way for the option of a healthier lifestyle to be made accessible to everyone, Claude Tellis and Kareem Cook, the founders of VeganSmart, a company that develops and sells plant-based protein powders and shakes, decided that working with distribution giant Amazon was the perfect way to provide quality products to underserved customers and introduce VeganSmart to Amazon’s extensively large customer base.
“It’s not fair that my mom from the Bronx, NY can’t walk around the corner and buy nutritious meals the same way a rich family on the Upper East Side of New York can,” says Cook.
According to Black Enterprise, after partnering with Amazon, other retailers like Wal-Mart, Target, and Costco wanted to be involved as distributors as well.
“As a business owner you have to be forward thinking in order to ensure your company’s success,” said Tellis. “When other small businesses were avoiding Amazon, we knew working with them would allow us to reach wider customer base and attract potential retailers.”
After finding out that 86 million people are pre-diabetic (even with a $38 billion growing healthy food industry) largely due to the lack of access to clean and healthy food option, Tellis and Cook saw Amazon’s reach, its [Amazon] Prime membership, and its commitment to value as a great fit for their partnership.
With 70% of the over 1,200 verified purchasers giving the product a 5-star rating, VeganSmart ranks high in their search engine allowing the company to fully focus on fulfilling their mission.